JOB PURPOSE To manage the end-to-end marketing and communications events process to ensure effective and quality delivery of events in which the Company is involved as hosts or participants to achieve the strategic objectives of such events. To manage all sponsorships provided by the Bank to external parties for the effective delivery of the objectives of such sponsorships and adhering to the prescribed governance and policies pertaining to these sponsorships.
QUALIFICATIONS
Diploma in Marketing, Events management or hospitality related qualification
EXPERIENCE
5 years' experience in event operations and sponsorship management
JOB DUTIES / RESPONSIBILITIES
Develops and implements an Integrated Tactical events and sponsorship plan that supports the Bank and LBI's business objectives.
Translate events and sponsorship agreements into an integrated events and sponsorship plan.
Unpack the plan into a detailed annual programme, and run each of the individual events and sponsorship on project management principles.
Ensure that the critical resources and support required for the events and sponsorships are provided.
Work closely with internal teams to plan events and manage them and also serve as the point of contact.
Collaborate with the digital & web personnel on development & management of content for the platforms.
Responsible for logistical arrangements of selected events such as the annual Agricultural events and Company sponsored seminars.
Manage partner and sponsor relations to ensure all needs are attended to and to explore improvements to sponsorship agreements.
Management of new sponsorship contracts as well as sponsorship contract renewals.
Desired Skills:
Event operations and sponsorship management
Integrated Tactical events and sponsorship planning that supports the Bank and LBI's business objectives.