Manager : Digital Social Media

Fempower Personnel; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a Digital Marketing Coordinator to enhance its online presence and community engagement. In this dynamic role, you will manage digital marketing strategies, oversee social media platforms, and execute engaging content aligned with the company's branding. You will collaborate with various stakeholders to ensure cohesive messaging and leverage data analytics to drive decision-making. This position offers an exciting opportunity to shape the digital landscape of a forward-thinking organization while staying ahead of industry trends and best practices.

Qualifications

• 3 years experience as a digital marketing coordinator.
• 5 years experience as a digital marketing specialist.

Responsibilities

• Manage the Bank's digital and online marketing platforms.
• Create and execute social media and digital media content.
• Monitor and analyze social and digital media results.

Skills

Digital Marketing

Content Creation

Data Analytics

Community Management

Email Marketing

Education

National Diploma in Digital Marketing

Tools

Google Ads

Job description

Manage and track the performance of the Bank's digital and online marketing and communications programme/action plan.

Be the pulse of the digital and online community through community management.

Cultivate and expand the company's social media presence.

Key Performance Areas

1. Manage the Bank's digital and online marketing and communications platforms, including social media presence through content execution.
2. Lead the development of strategies and plans for digital, online, and social media marketing and communications.
3. Develop and maintain a digital, online, and social media calendar.
4. Create and execute social media and digital media content aligned with the Bank's strategy, branding, and marketing objectives.
5. Develop briefs based on communication, media, and events plans.
6. Manage community involvement to increase engagement and participation.
7. Oversee daily operations of social media accounts, including responding to comments and messages, and scheduling posts.
8. Organize and oversee engaging posts, stories, and captions, addressing customer emails, DMs, and comments.
9. Manage email marketing campaigns, including copywriting, scheduling, and list management.
10. Collaborate with stakeholders, partners, and creative teams to ensure cohesive branding and messaging.
11. Leverage advertising platforms like Google Ads to optimize content, implement data-driven decisions, and elevate brand awareness.
12. Develop and update online copy to engage audiences.
13. Maintain collateral templates in a design repository for future use.
14. Track performance and implement improvements based on key metrics.
15. Monitor and analyze social and digital media results, including KPIs such as engagement rates, click-through rates, conversion rates, and ROI.
16. Manage daily digital, online, and social media activities in line with the brand strategy.
17. Create reports on campaign performance and provide data-driven recommendations.
18. Stay informed about industry trends, best practices, and emerging technologies.
19. Promote governance of digital, online, and social media platforms, processes, procedures, and policies.
20. Incorporate digital and online aspects into the Bank's communication policy and review social media policies.
21. Develop SOPs to ensure adherence to communication and social media policies.
22. Build awareness of policies and SOPs among staff.
23. Monitor and identify potential risks on digital platforms and develop mitigation plans.

Preferred Minimum Education and Experience

• 3 years National Diploma in Digital Marketing or equivalent.
• 3 years experience as a digital marketing coordinator.
• 5 years experience as a digital marketing specialist.

Additional Requirements

• Knowledge of business environment.
• Content creation skills for online platforms.
• Business acumen.
• Digital marketing tools, platforms, and technical skills.
• Data analytics skills.