Manager : Digital Social Media

Land Bank Careers; Gauteng; On-site; ZAR 30 000 - 70 000; Full time

Job summary

Join a pioneering financial institution as a Digital and Online Marketing Manager, where you will lead innovative marketing strategies to enhance the bank's digital presence. This role is vital in managing and optimizing digital marketing initiatives, ensuring effective community engagement, and expanding the bank's social media footprint. As a key player in this dynamic environment, you will contribute to the growth of sustainable agricultural enterprises by promoting tailored financial products. If you are passionate about digital marketing and want to make a significant impact in the agricultural sector, this opportunity is for you.

Qualifications

• Proven experience in digital marketing and social media management.
• Strong analytical skills to track and measure marketing performance.

Responsibilities

• Manage the bank's digital marketing and communications programs.
• Expand the social media presence and engage with the community.

Skills

Digital Marketing

Social Media Management

Community Engagement

Content Creation

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Google Analytics

Social Media Platforms

Content Management Systems

Job description

Job Description: Digital and Online Marketing Manager

The Land and Agricultural Development Bank of South Africa (Land Bank) is South Africa's only specialist agricultural bank. Established with the primary objective of serving South African commercial and emerging farmers, the bank provides specially designed financial services to support land acquisition, equipment purchase, asset improvement, and production credit.

Land Bank continuously adapts its financial offerings to meet the evolving needs of the agricultural industry, supporting agri-businesses across the value chain. As the sector experiences socio-economic shifts, including the inclusion of new farmers from historically disadvantaged backgrounds, Land Bank plays a crucial role in facilitating sustainable agricultural enterprises through tailored financial products.

Key Responsibilities:

1. Manage and track the performance of the bank's digital and online marketing and communications programs and action plans.
2. Serve as the pulse of the digital and online community through effective community management.
3. Cultivate and expand the social media presence of Land Bank and Land Bank Insurance Company (LBIC).
4. Oversee the entire digital social media process, including planning, content compilation, and production stages.