MANAGER: DIGITAL SOCIAL MEDIA

MANAGER: DIGITAL SOCIAL MEDIA

CLOSING DATE: 22 APRIL 2025

JOB PURPOSE:
Manage and track the performance of the Bank's digital and online marketing and communications programme/action plan. Be the pulse of the digital and online community through effective community management. Cultivate and expand the social media presence of the Company and its Insurance Subsidiary. This role involves overseeing the entire digital social media process, including the planning, compilation, and production stages.

QUALIFICATIONS:

• 3 years National Diploma in Digital Marketing, or equivalent.

EXPERIENCE:

• 3 years as a Digital Marketing Coordinator.
• 5 years as a Digital Marketing Specialist.

JOB DUTIES / RESPONSIBILITIES:

• Manage the Bank's digital and online marketing and communications platforms, as well as social media presence through content execution.
• Lead the development of the strategy and plan for the Bank's digital and online marketing and communications, as well as social media presence.
• Develop the digital, online, and social media calendar.
• Facilitate, build, and execute social media and digital media content that aligns with the Bank's strategy, branding, and marketing objectives.
• Create and execute briefs based on the provided communication, media, and events plan.
• Community Management to increase community involvement and participation.
• Manage the day-to-day operations of the company's social media accounts, including responding to comments and messages and scheduling posts.
• Organise and oversee engaging posts, stories, and captions addressing customer emails, DMs, and social media comments.
• Email marketing: craft compelling email copy, manage schedules, oversee email lists, and orchestrate visually striking campaigns.
• Collaborate with various stakeholders, partners, brand, and creative teams to ensure cohesive branding and messaging across all platforms.
• Leverage Google Ads and other platforms to fine-tune ad content, implement data-driven decisions, and elevate the brand to new horizons.
• Develop and refresh online copy to maintain and captivate audiences.

Desired Skills:

• Digital marketing specialist.

Desired Work Experience:

• 5 to 10 years.

Desired Qualification Level:

• Degree.