Manager: Digital Social Media

• Manage and track the performance of the Bank’s digital and online marketing and communications programme / action plan.
• Be the pulse of the digital and online community, through digital and online community management.
• Cultivate and expand social media presence of the company. This role involves overseeing the entire digital social media process, including the planning, compilation, and production stages.

Key Performance Areas

• Manage the Bank’s digital and online marketing and communications platforms, as well as social media presence through content execution.
• Lead the development of the strategy and plan for the Bank’s digital and online marketing and communications, as well as social media presence.
• Develop the digital, online and social media calendar.
• Facilitate, build and execute social media and digital media content that aligns with the Bank’s strategy, branding and marketing objectives.
• Create and execute briefs based on the provided communication, media and events plan.
• Community Management to increase community involvement and participation.
• Management of the day-to-day operations of the company's social media accounts, including responding to comments and messages and scheduling posts.
• Organise and oversee engaging posts, stories, and captions addressing customer emails, DMs and social media comments.
• Email marketing, craft compelling email copy, manage schedules, oversee email lists, and orchestrate visually striking campaigns.
• Collaboration with various stakeholders, partners, brand and creative to ensure cohesive branding and messaging across all platforms.
• Leverage Google Ads and others to fine-tune ad content, implement data-driven decisions and elevate the brand to new horizons.
• Develop and refresh online copy to maintain and captivate audiences.
• Develop, execute, organise and maintain collateral templates in a design repository for future use.
• Performance tracking and implementation of improvements in the Bank’s digital and online programme.
• Gauge success through key performance metrics and share insights to elevate the Bank’s marketing strategies to best practice.
• Monitor and analyse the results of social and digital media platforms, including key performance indicators (KPIs) like platform usage, brand engagement rates, click-through rates, conversion rates, and ROI.
• Manage the overall day-to-day digital, online and social media activities of the Bank in line with the brand strategy.
• Develop and execute digital, online and social media campaigns.
• Reporting and analysis, create reports summarising the performance of marketing campaigns and make data-driven recommendations for future strategies.
• Stay updated with industry trends, best practices, and emerging technologies in direct marketing to maintain a competitive edge.
• Promote appropriate governance of the utilization of digital, online and social media platforms, processes, procedures and policies.
• Responsible for the incorporation of the digital and online aspects in the Bank’s communication policy.
• Responsible for the review of the Bank’s social media policy.
• Develop pertinent standard operating procedures to guide adherence to the Bank’s communications and social media policies.
• Institutionalise and build awareness of the digital, online and social media policy and applicable standard operating procedures.
• Monitor and identify potential risks in the digital, online and social media platforms.
• Develop mitigation plans to obviate and reduce identified potential digital, online and social media risks.

Preferred Minimum Education and Experience

• 3 years National Diploma in Digital marketing, or equivalent.
• 3 years Digital marketing experience as a coordinator.
• 5 years Digital marketing experience as a specialist.
• Content creation for online platforms.
• Business Acumen.
• Digital technical marketing skills, tools and platforms.
• Data analytical skills.
• Additional Requirements.
• Knowledge / Experience of Business Environment.