Manager Digital Graphic & Social Media - Cape Town

Lumina Personnel; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading lifestyle brand in Cape Town is seeking a Digital Marketing & Social Media Specialist - Manager. This role involves creating engaging content, executing digital marketing strategies, and managing community engagement to drive brand awareness and growth. Ideal candidates will have a bachelor's degree in marketing, at least 3 years of relevant experience, and a passion for digital innovation.

Qualifications

• Minimum 3 years of experience in social media and digital marketing.
• Proficient in digital marketing tools and platforms.
• Strong understanding of social media trends and strategies.

Responsibilities

• Plan and manage the content calendar across various social platforms.
• Launch, manage, and optimise paid digital campaigns.
• Analyse and report on campaign performance.

Skills

Copywriting

Visual Communication

Project Management

Community Engagement

Analytical Skills

Education

Bachelor’s degree in Marketing

Honors degree in Marketingor related field

Tools

Meta Business Suite

Google Ads

Google Analytics

Canva

Adobe Creative Suite

Job description

Manager Digital Graphic & Social Media - Cape Town

Direct message the job poster from Lumina Personnel

Now Hiring:

Digital Marketing & Social Media Specialist - Manager

Location: Cape Town - Bellville

Job Type: Full-Time

Salary: R33 000 - R43 000 CTC (Based on experience)

Join a world of design. Inspire. Engage. Grow.

A premium, design-led interiors and lifestyle brand is seeking a Digital Marketing & Social Media Specialist to join its in-house marketing team. This role is ideal for a creative strategist with a passion for digital storytelling, community growth, and performance-driven campaigns.

You’ll be responsible for executing both organic and paid digital marketing strategies across key social platforms—collaborating with internal creatives and an external agency to drive brand awareness, increase engagement, and grow conversions.

Key Responsibilities:

• Plan and manage the content calendar across Instagram, Facebook, Pinterest, TikTok, LinkedIn, and more
• Collaborate with the copy editor to write engaging and brand-aligned captions
• Partner with designers, stylists, and photographers to create visually compelling content
• Manage community engagement—responding to comments, messages, and DMs
• Launch, manage, and optimise paid digital campaigns (Meta and Google)
• Brief and coordinate with the external digital agency, reviewing work and results
• Analyse and report on campaign performance across paid and organic channels
• Identify and manage influencer partnerships and brand collaborations
• Stay informed on social media, e-commerce, and digital marketing trends

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Media, Communications, or a related field
• Minimum 3 years of experience in social media and digital marketing, ideally in a premium or lifestyle brand environment
• Proficient in Meta Business Suite, Google Ads, Google Analytics, and scheduling tools
• Excellent copywriting and visual communication skills
• Basic design knowledge (Canva or Adobe Creative Suite)
• Strong organisational and project management skills; familiarity with platforms like Asana

Advantageous:

• Strong understanding of social media platforms, trends, and content best practices
• Experience in both organic social media and paid digital advertising (Meta and Google Ads)
• Honors degree in Marketing, Brand Management, or Strategic Communication
• Knowledge of e-commerce and digital marketing performance metrics

Certifications (preferred but not required):

• Google Ads Certification (Search or Display)
• Meta Certified Digital Marketing Associate or Media Buying Professional
• Google Analytics Certification
• Digital Marketing Certificate from a reputable organisation
• Short courses in copywriting, content creation, or visual communication

Technical Skills:

• Proficiency in Meta Business Suite, Google Ads, Google Analytics, and tools like Buffer
• Strong copywriting and visual communication abilities
• Basic layout/design skills using Canva or Adobe Creative Suite
• Strong project and time management capabilities with platforms like Asana

If you're ready to shape the digital voice of a leading lifestyle brand and thrive in a fast-paced creative environment, we’d love to hear from you.

Apply today.

[e-mail] - Subject line: Digital Marketing & Social Media - Manager

#digitalmarketing #socialmedia #hiringNow #CapeTown #Interiordesign #Lifestyle

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Human Resources Services

Referrals increase your chances of interviewing at Lumina Personnel by 2x

Get notified about new Graphic Manager jobs in City of Cape Town, Western Cape, South Africa.

Cape Town, Western Cape, South Africa 23 hours ago

Cape Town, Western Cape, South Africa 1 day ago

Cape Town, Western Cape, South Africa 2 months ago

Southern Suburbs, Western Cape, South Africa 2 weeks ago

City of Cape Town, Western Cape, South Africa 20 hours ago

Somerset West, Western Cape, South Africa 4 weeks ago

City of Cape Town, Western Cape, South Africa 1 week ago

Graphic Designer (iGaming & Sports Betting)

City of Cape Town, Western Cape, South Africa 2 weeks ago

Photographer, graphic design and Web Designer

City of Cape Town, Western Cape, South Africa 1 day ago

City of Cape Town, Western Cape, South Africa 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.