Luxury Lodge GM: Revenue Growth & Brand Strategy

African Echoes Recruitment; Limpopo; On-site; ZAR 781,000 - 893,000; Full time

Benefits offered by this job

Accommodation provided

Performance bonus

Salary range 70-80k ZAR per month

Job summary

African Echoes Recruitment is seeking a senior sales and commercial leader for a luxury safari lodge in Limpopo. You will drive occupancy, revenue and market share growth while building and maintaining relationships with tour operators, DMCs and travel agents.

The role requires proven leadership, strategic sales planning, and expertise in pricing, distribution and marketing across digital and trade channels.

Qualifications

• 10–15 years’ senior experience in commercial, sales, revenue or general management within luxury safari, lodge or high-end hospitality
• Proven results growing occupancy, revenue and market share
• Established network of tour operators, DMCs and travel agents, locally and internationally
• Strong trade sales, business development and relationship management experience
• Experience representing properties at tourism trade fairs
• Excellent knowledge of sales strategy, revenue management, pricing and distribution
• Marketing experience across digital, social media, PR and trade platforms
• Strong financial, negotiation and commercial skills
• Confident in prospecting, cold-calling and converting leads into bookings
• Proven leadership ability and excellent communication skills
• Fluent in English; additional languages advantageous
• Willingness to travel locally and internationally and live in a remote bush environment

Responsibilities

• Take accountability for occupancy and revenue targets
• Develop and implement annual sales and commercial strategies
• Proactively secure business from tour operators, DMCs and travel agents
• Build and maintain local and international trade relationships
• Represent the property at tourism trade fairs and industry events
• Negotiate trade contracts, rates and commercial agreements
• Identify new markets, partnerships and revenue opportunities
• Drive direct bookings and manage distribution channels
• Oversee brand positioning, marketing, PR, website and social media
• Develop packages and experiences to grow low-season and midweek occupancy
• Monitor booking trends, forecasts, conversion and revenue performance
• Manage commercial budgets and report on results
• Work with operational managers to maintain guest experience and service standards
• Lead and support the existing management team

Skills

Senior experience

Sales growth

Leadership

Trade relationships

Marketing knowledge

English fluency

Travel willingness

Revenue management

Job description

African Echoes Recruitment is seeking a senior sales and commercial leader for a luxury safari lodge in Limpopo. You will drive occupancy, revenue and market share growth while building and maintaining relationships with tour operators, DMCs and travel agents.

The role requires proven leadership, strategic sales planning, and expertise in pricing, distribution and marketing across digital and trade channels.