Luxury Brand Manager (Cape Town)

Performer Recruitment and Consulting; Cape Town; On-site; ZAR 700,000 - 960,000; Full time

Job summary

A distributor of premium alcohol brands is seeking a Brand Manager for a Champagne brand in Cape Town. The role involves managing brand strategies, overseeing budgets, and building relationships with brand principals to enhance brand equity and commercial success in Southern Africa.

Qualifications

• At least 5 years of relevant experience in FMCG or liquor industry.
• Familiarity with the category and its dynamics is essential.

Responsibilities

• Develop innovative marketing strategies tailored to the market.
• Manage brand budgets and project plans effectively.
• Build and sustain relationships with brand principals.

Skills

Analytical Skills

Relationship Management

Creativity

Strategic Thinking

Education

Degree in Marketing

Tools

Data Orbis

Qlik View

Qlik Sense

Job description

A distributor of premium alcohol brands is looking for a Brand Manager for a Champagne brand based in Cape Town. The successful candidate will be responsible for managing all brand, trade-marketing and commercial strategies to drive brand equity and commercial success in Southern Africa.

Duties & Responsibilities

Brand Strategies

Gain a deep understanding of the South African market, brand strategies outlined by principals, and the core essence of the brands.

Develop innovative, practical, and actionable marketing strategies tailored to the market.

Establish clear, measurable, and impactful brand objectives aligned with the overall brand plans.

Convert strategies into actionable plans and tactics designed to meet brand objectives.

Analyze competitor strategies and consumer behavior to formulate precise targeting strategies.

Define each brand's identity clearly and uniquely to ensure competitive differentiation.

Continuously identify market opportunities to enhance brand awareness, loyalty, and advocacy.

Management of Brand Project Plans

Create detailed project plans for brands, including resources, timelines, budgets, and critical paths.

Oversee and manage brand budgets effectively.

Implement each project phase efficiently and communicate plans clearly to stakeholders.

Brief agencies with well-defined guidelines to ensure their contributions align with the brand’s goals and positioning.

Establish realistic financial and budget frameworks for projects and ensure strict adherence.

Monitor and control financial aspects and budgets to maintain alignment with objectives.

Evaluate agency performance regularly to ensure services align with the brand’s DNA and meet the expectations of brand principals.

Ensure consistent monitoring of the brand's performance and health within the South African market.

Brand Principal Relationship Management

Build and sustain strong, effective relationships with brand principals.

Proactively identify and address brand principals’ expectations.

Keep brand principals engaged and informed on strategies through continuous feedback and collaborative management practices.

Marketing Budget and Financial Profile of the Brand

Evaluate market growth potential for each brand.

Develop comprehensive business plans with financial forecasts for each brand.

Present and justify financial and budgetary needs to brand principals.

Track financial progress, including volume forecasts and stock management, to maintain alignment with objectives.

Manage variable budgets within agreed parameters.

Optimize pricing strategies to maximize profitability and competitiveness.

Alignment with Sales Managers

Ensure Sales Managers fully comprehend the brand marketing strategies and associated project plans.

Communicate updates and changes to strategies and plans promptly to Sales Managers.

Collaborate with Sales Managers on the procurement and distribution of POS materials.

Collect and assess Sales Team feedback on promotions and POS materials, ensuring concerns are addressed effectively.

Desired Experience & Qualification

Qualifications and Experience

Degree in Marketing or a related field, or equivalent qualification.

At least 5 years of relevant experience, preferably in FMCG, agency, or the liquor industry.(specifically managing a luxury brand portfolio)

Familiarity with the category and its dynamics is essential.

Extensive experience with ERP systems, including Data Orbis, Qlik View, and Qlik Sense.

Core Competencies

Strong brand awareness and a comprehensive understanding of the marketing mix.

Exceptional analytical skills with a keen eye for detail.

Proven experience in planning and executing events effectively.

In-depth understanding of market trends with the ability to adapt strategies accordingly.

High levels of creativity and the ability to generate innovative, original ideas.

Skills and Abilities

Excellent relationship management skills for building and maintaining stakeholder connections.

Proficiency in managing and allocating budgets effectively.

Strong time management and project coordination skills, with the ability to handle multiple projects simultaneously.

Strategic thinking skills to conceptualize impactful campaigns.

Focused on achieving results with a high degree of accountability.

Attributes

Business-savvy with a high degree of commercial awareness.

A proactive "starter / finisher" mindset to ensure projects are seen through to completion.

Package & Remuneration

700-960k p / a

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Manager Cape Town • Cape Town, Western Cape, South Africa