Lead: Marketing Portfolio

Capitec; Stellenbosch; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading financial services provider in Stellenbosch seeks a Product Marketing Specialist. You will collaborate with Product Heads, strategize marketing initiatives, and ensure alignment with business objectives. The ideal candidate has over 5 years of experience in product marketing, preferably within retail banking or FMCG. A Bachelor's degree in Marketing or Business Management is required. This role entails leading multi-channel marketing programs in a dynamic environment.

Qualifications

• 5+ years product marketing experience in a large, complex and client focussed organisation.
• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management.

Responsibilities

• Partner strategically with Product Heads to assess business needs.
• Advise and direct the creation of marketing programs.
• Oversee the marketing value chain from consulting to reporting.

Skills

Communications Skills

Problem solving skills

Analytical Skills

Attention to Detail

Computer Literacy (MS Word, MS Excel, MS Outlook)

Education

Grade 12 National Certificate / Vocational

Bachelor's Degree in Marketing or Business Management

A relevant post graduate degree in Marketing or Business Management

Job description

Purpose Statement

• To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
• To advise and direct the creation of marketing programs that align with the business's strategic direction.
• To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
• Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement
  
  

Experience

Minimum:

• 5+ years product marketing experience in a large, complex and client focussed organisation
  
  

Ideal:

• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management
• Lead and manage marketing programs that align with and support business and marketing objectives.
• Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.
  
  

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• Bachelor's Degree in Marketing or Business Management
  
  

Qualifications (Ideal Or Preferred)

• A relevant post graduate degree in Marketing or Business Management
  
  

Knowledge

Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• Internal and external communication methods and practices
  
  

Ideal:

• Capitec environment and products
  
  

Skills

• Communications Skills
• Problem solving skills
• Analytical Skills
• Attention to Detail
• Computer Literacy (MS Word, MS Excel, MS Outlook)
  
  

Conditions of Employment

• A valid driver's license and own vehicle is required
• Willingness to travel nationally on a regular basis
• Clear criminal and credit record