Lead Generation Strategist - Cape Town - Lead Generation Group

Lead Generation Strategist - Cape Town - Lead Generation Group

Lead Generation Group Cape Town

1 day ago

Job title: Digital Marketing Lead

Description

Lead Generation Group is seeking a talented Search Engine Marketing Lead to manage and optimize our paid search campaigns on Google Ads and Bing Ads. The successful candidate will have extensive experience in managing paid search campaigns with substantial ad spend and a deep understanding of search engine marketing principles.

About the Team

Our team is dedicated to delivering exceptional digital marketing services to our clients, and we are looking for a highly skilled Search Engine Marketing Lead to join us.

Responsibilities

The Search Engine Marketing Lead will be responsible for managing and optimizing paid search campaigns, developing strategies to expand campaign reach and performance, and improving campaign effectiveness through ad copy testing and continuous optimization.

Skills and Qualifications

• A minimum of 4 years of experience in managing paid search campaigns with significant ad spend
• Fluency in English; additional language skills are a plus
• Strong knowledge of Google Ads and Bing Ads/Meta for paid search advertising
• Experience in running international campaigns