Lead Generation Representative (Remote, Umhlanga)

Blacksmith Agency LLC; Umhlanga Rocks; Remote; ZAR 240,000 - 360,000; Full time

Job summary

Blacksmith Agency is seeking a Sales Development Representative to open doors and drive pipeline across South Africa. You will research accounts, identify decision makers, and book discovery calls for Account Executives, while maintaining CRM data and crafting thoughtful outreach.

Ideal candidates have 2 years in SDR/BDR roles, strong written communication, and experience with outbound tools like Sales Navigator, SalesLoft, Apollo, and ZoomInfo. Remote position within South Africa.

Qualifications

• 2 years in SDR/BDR role; agency or SaaS experience a plus.
• Strong written communication with ability to personalize outreach.
• Familiarity with outbound tools such as Sales Navigator, SalesLoft, Apollo, ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Exectutives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

Sales experience

Written communication

Outbound tools

Salesforce

Grit and coachability

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.