Lead Generation Representative (Remote, Cape Town)

Blacksmith Agency LLC; Cape Town; Remote; ZAR 279,000 - 391,000; Full time

Job summary

Blacksmith Agency is hiring a Sales Development Representative to generate new business across South Africa. You will own the top of the funnel, researching ideal accounts, identifying decision makers, and booking discovery calls for the sales team.

You’ll use tools like Salesforce, SalesLoft, Apollo and ZoomInfo to craft personalized outreach and maintain an accurate pipeline. This is a full-time remote role within South Africa, requiring grit, curiosity, and strong written communication.

Qualifications

• 2 years in a similar SDR or BDR role.
• Strong written communication and ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

Outbound outreach

Written communication

Research

Tools

Salesforce

SalesLoft

Apollo

ZoomInfo

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.