Lead Generation / Engagement Specialist

Embelo; Wes-Kaap; Remote; ZAR 300,000 - 400,000; Full time

Job summary

A dynamic consulting firm in South Africa is seeking a Lead Generation / Engagement Specialist to drive new business through strategic outreach and effective use of AI tools. The ideal candidate will have 1-2 years of experience in lead generation or cold outreach and will thrive in a fast-paced, collaborative environment. This role offers a unique opportunity for professional growth and direct impact on the firm's success.

Benefits

Direct exposure to international consulting operations

Creative freedom and impact on company growth

Supportive team culture

Qualifications

• 1-2 years work experience in a similar role.
• Native or near-native English proficiency is essential.
• Experience running cold email campaigns or managing outreach services.

Responsibilities

• Build prospect lists and manage cold outreach via LinkedIn and email.
• Nurture conversations and book introduction calls.
• Collaborate with the creative team on campaigns and strategies.

Skills

Cold outreach experience

Strategic thinking

Strong written communication skills

Proficiency with LinkedIn and outbound sales tools

Tools

HubSpot

Apollo

Clay

LinkedIn Sales Navigator

Job description

About Us

At Embelo, we’re dedicated to helping founders of consulting businesses start and scale efficiently. Backed by our UK-based investors and clients, we deliver exceptional client services to a growing group of UK businesses — combining technical expertise, South African spirit, and the latest in AI-powered services.

About the Role:

We’re looking for a Lead Generation / Engagement Specialist with the strategic thinking of a go-to-market (GTM) engineer. You’ll own the top of our funnel, building prospect lists, crafting killer outreach, and sparking the kinds of conversations that turn into business. You’ll be working closely with our small team to bring in new leads, connect with high-value clients, and integrate AI-powered tools and grow strategic accounts by making our marketing smarter, faster and more effective.

This is a fast-paced, outbound-heavy role — perfect for someone who thrives on energy, learns fast, and wants to grow into a future leadership or account management role.

Key Responsibilities Include:

• Prospecting and list-building (would be ideal if you’ve done it for clients before)
• Cold outreach via LinkedIn DMs and email — we want a non AI written human, clever tone
• Managing responses, nurturing conversations, and booking intro calls
• Supporting account managers with insights and updates from prospects
• Designing and executing our go-to-market strategies for new services and client campaigns
• A/B testing subject lines and message formats to improve results
• Advising on copy and strategy — we’re looking for a thinker, not a robot
• Using AI automation tools to streamline prospecting and optimise campaigns
• Translating technical/AI concepts into clear, client-friendly benefits and content
• Creating sales enablement assets — decks, playbooks, and messaging that help win business
• Analysing campaign performance and using insights to refine market approach
• Collaborating with the founders and creative team to align on positioning, offers, and launch timing

Essential Knowledge and Skills:

This role provides a unique opportunity for a proactive and driven individual with 1-2years work experience. We are looking for applicants who have:

• English as a first language (tone, timing, and nuance really matter here)
• Experience in cold outreach — ideally running your own agency or freelancing
• Strong understanding of LinkedIn and outbound sales tools
• Strategic thinker who enjoys communicating, consulting and advising
• Passion for AI & automation — you follow the trends, understand the tools, and know how to apply them commercially
• Nice energy, high work rate, self-starter mindset
• Ambition to move up and grow into a management role in the next 2–3 years
• Bold communicator: confident, funny, sharp — and we don’t mind just a little arrogant

Sound like your kind of gig?

Apply now — or better yet, message me on LinkedIn with a subject line that grabs my attention. We’d love to see if your outbound game is as good as you say it is.

Qualifications:

We’re open to all backgrounds — but you’ll likely thrive in this role if you have:

• 2–5 years’ experience in lead generation, cold outreach, or outbound sales
• Proven results with LinkedIn DMs and/or cold email campaigns
• Experience using CRM and outreach tools (e.g. HubSpot, Apollo, Clay, LinkedIn Sales Navigator)
• Strong written and verbal communication skills in English (native or near-native)
• Bonus: Experience running your own agency or freelance outreach services

No formal degree needed — we care more about what you’ve done and can do than what you’ve studied.

Why Join Us?

At Embelo, you will work directly with UK founders and leaders while gaining exposure to international consulting operations in a supportive, close-knit team that values initiative, growth, and quality delivery. You’ll own real work from day one, grow fast, and help shape how the company scales. No red tape, no fluff — just smart people building something great together. You’ll have direct impact, creative freedom, and the chance to shape an early phase of our journey - while working with a team that values trust, transparency, adaptability, and the ability to manage your workload and upwards with confidence.