Lead Functional Analyst – Martech

Old Mutual; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading financial services organization in Johannesburg is seeking a highly skilled Lead Functional Analyst to manage and optimize their Marketing Technology stack. This role involves troubleshooting, stakeholder engagement, and working collaboratively with teams for platform enhancements. The ideal candidate will have proven experience in a similar role, strong analytical skills, and familiarity with agile methodologies. Competitive compensation and an opportunity to join a dynamic environment await.

Qualifications

• Proven experience in a functional analyst or similar role within a Martech or digital environment.
• Strong understanding of marketing platforms such as Marketing Resource Management, CRM, CDP, marketing automation, analytics, and campaign management tools.
• Excellent troubleshooting skills with a balance of technical and business acumen.
• Exceptional stakeholder management and communication skills.
• Experience working in agile teams and familiarity with agile methodologies.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Flexible, adaptable, and a true team player.

Responsibilities

• Own and support the Marketing Technology (Martech) stack.
• Provide first-line support for business users, identifying root causes and resolving issues.
• Act as a trusted advisor to internal stakeholders.
• Work closely with cross-functional teams to plan and execute platform enhancements.
• Demonstrate a relentless approach to problem-solving and analyze user feedback.
• Identify opportunities to optimize Martech processes.

Skills

Adaptive Thinking

Analytics Software

Application Development

Business Intelligence (BI) Analysis

Computer Literacy

Database Reporting

Data Compilation

Data Controls

Data Modeling

Data Recovery

Evaluating Information

Gaps Analysis

IT Architecture

Requirements Development

User Requirements Documentation

Education

NQF Level 7 - Degree, Advance Diploma or Postgraduate Certificate or equivalent

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

HubSpot

Job description

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

We are seeking a highly skilled and proactive Lead Functional Analyst to own and support our Marketing Technology (Martech) stack. This role is pivotal in ensuring the smooth operation, evolution, and optimization of our Martech platforms. You will be the first line of support for unpacking system problems, troubleshooting issues, and collaborating with cross-functional teams to implement platform changes or new technologies.

IT Enablement - Marketing
Reports To: Platform Owner - Martech

Ownership & Support of Martech Stack

• Serve as the subject matter expert (SME) for all applications within the Martech ecosystem.

• Provide first-line support for business users, identifying root causes and resolving or escalating issues as needed.

• Ensure platform stability, performance, and alignment with business needs.

Stakeholder Engagement

• Act as a trusted advisor to internal stakeholders, treating them as valued customers.

• Communicate effectively across all levels of the organization, translating technical concepts into business-friendly language.

Collaboration & Delivery

• Work closely with the Feature Analyst, Martech Platform Engineer, and Scrum Master to plan and execute platform enhancements or new implementations.

• Participate in sprint planning, backlog grooming, and agile ceremonies to ensure timely delivery of Martech initiatives.

Troubleshooting & Problem Solving

• Demonstrate a relentless approach to problem-solving, leaving no stone unturned in identifying and resolving issues.

• Analyze data, user feedback, and system logs to diagnose and resolve functional and technical challenges.

Continuous Improvement

• Identify opportunities to optimize Martech processes and tools.

• Stay current with Martech trends and emerging technologies to inform strategic decisions.

Required Skills & Experience

• Proven experience in a functional analyst or similar role within a Martech or digital environment.

• Strong understanding of marketing platforms such as Marketing Resource Management, CRM, CDP, marketing automation, analytics, and campaign management tools.

• Excellent troubleshooting skills with a balance of technical and business acumen.

• Exceptional stakeholder management and communication skills.

• Experience working in agile teams and familiarity with agile methodologies.

• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

• Flexible, adaptable, and a true team player.

Preferred Qualifications

• BCom Information Systems or equivalent.

• Experience with platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, or similar.

• Familiarity with data integration, APIs, and cloud-based technologies.

• Certification in Business Analysis, Agile, or Martech platforms is a plus

Skills

Adaptive Thinking, Analytics Software, Application Development, Business Intelligence (BI) Analysis, Computer Literacy, Database Reporting, Data Compilation, Data Controls, Data Modeling, Data Recovery, Evaluating Information, Gaps Analysis, IT Architecture, Requirements Development, User Requirements Documentation

Competencies

Action Oriented Business Insight Cultivates Innovation Customer Focus Manages Complexity Optimizes Work Processes

Education

NQF Level 7 - Degree, Advance Diploma or Postgraduate Certificate or equivalent

Closing Date

07 August 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!