L'Oréal SA 2025_ African Beauty Brands (ABB) DMI Innovation & Content Manager

L'Oréal; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading beauty company in Johannesburg is looking for an ABB DMI Innovation & Content Manager. This dynamic role involves developing and implementing innovative marketing strategies, leading content development, and analyzing performance metrics to enhance brand engagement. The ideal candidate will have over 7 years of experience in digital marketing within the FMCG or beauty industry and a strong passion for beauty and innovation.

Qualifications

• 7+ years of experience in marketing with a digital focus.
• Experience in content strategy and innovation management.
• Strong expertise in digital campaign management and social media.

Responsibilities

• Develop and implement innovation strategies for ABB brands.
• Create content strategies aligning with business goals in South Africa.
• Analyze content performance metrics and provide insights.

Skills

Creative thinking

Digital marketing knowledge

Content strategy development

Analytical skills

Team leadership

Trend analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Digital analytics tools

Content management systems

Job description

Job Title: African Beauty Brands (ABB) DMI Innovation & Content Manager, CPD L'Oréal South Africa

Department: Consumer Products Division (CPD)

Location: Johannesburg, South Africa

Reporting to: Brand Business Leader

About The Role

L’Oréal South Africa is seeking a dynamic and innovative ABB DMI (Digital, Marketing, Innovation) Innovation & Content Manager for our ABB Portfolio. The Portfolio encompasses of Leading Brands Dark & Lovely, Restore Plus, Sadie and Blue Ice Deodorants. This pivotal role will be instrumental in driving our Strategy, equity, fostering innovation & communication strategy, and ensuring our brands resonate powerfully with South African & African consumers across all touchpoints namely Brand Architecture, and all Media touch points. The successful candidate will be responsible for defining & creating Innovation, Brand CI, Content & Communication Strategy that not only reinforces brand awareness but also supports our commercial objectives in the fast-paced beauty market.

Key Responsibilities

End to End Innovation Execution:

• Develop and implement a cutting-edge Innovation strategy for ABB brands, aligning with brand identity and overarching business goals in the South African market & African Markets.
• Proactively collaborate with Loreal South Africa R&I, Factory, Commercial & Supply Chain in order to develop and execute a strategic innovation plan.
• Launch innovation with L’Oreal standard precision and Assets to support all relevant touch points
• Engage with Global Emerging markets in the relevant departments for Best Practice opportunities and communicate the successes of ABB Brands
• Support SA & African Markets in innovating with existing products & communication.
  
  

Content Strategy Leadership

• Develop and implement a cutting-edge Communication strategy with Content for ABB brands, aligning with brand identity and overarching business goals in the South African market.
• Proactively identify emerging trends in content development, digital, consumer behavior, and digital technologies to propose and implement innovative approaches.
• Drive innovation in content strategies and digital experiences to ensure L'Oréal CPD maintains a leading position in the local market.
• Actively contribute to the strategic vision and evolution of digital products and services, encompassing both Direct-to-Consumer (D2C) e-commerce platforms and content-driven non-D2C websites for the CPD division.
  
  

Content Production & Management Excellence

• Co-create a Brand CI for all ABB Brands including ABB and Ensure strict adherence to brand consistency, creative guidelines, and editorial standards across all digital platforms.
• Oversee the end-to-end production of all KV, digital & TV content, including global campaigns, local social campaigns, creative assets, and video content.
• Collaborate closely with internal teams (Marketing, Digital, Research & Innovation, CDMO) and external agencies to conceptualize and execute high-impact content.
• Manage creative projects from brief to execution, including photoshoots, video production, and post-production.
  
  

Performance Analysis & Optimization

• Rigorously analyze content performance metrics and data to derive actionable insights, identify trends, and pinpoint opportunities for continuous improvement.
• Integrate social listening insights into content strategy to adapt initiatives based on consumer trends and feedback.
• Contribute significantly to the optimization of e-commerce performance and brand loyalty through the creation and distribution of highly relevant and engaging content.
• Monitor the performance of websites and digital services, defining success metrics and benchmarking against leading brands within the division.
  
  

Leadership & Development

• Demonstrate strong creative and innovative thinking, unafraid to challenge the status quo and take calculated risks to capture consumer attention.
• Possess a deep understanding of consumer habits, social media platforms, and content production processes, ensuring all initiatives resonate with the target audience.
• Stay abreast of the latest digital trends, tools, and technologies to continuously enhance L'Oréal's digital capabilities.
  
  

Qualifications And Knowledge

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience ( +7 years) in marketing ( with digital focus), content strategy, innovation management, or a similar role, preferably within the FMCG or beauty industry.
• Demonstrated expertise in content creation, digital campaign management, and social media platforms.
• Ability to lead a team, manage stakeholders efficiently and effectively
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• A strong understanding of the South African marketing landscape and consumer behavior is essential.
• Proficiency in digital analytics tools and content management systems.
• A passion for beauty, innovation, and staying ahead of digital trends.
• Ability to think strategically while executing tactically with precision.
  
  

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.

Closing Date: 08 August 2025