Key Account Manager (Informal) CPD

Job Title: Key Account Manager (Informal) CPD

Location: Gauteng, Johannesburg | Deadline: May 22, 2025

Key Responsibilities:

1. Under the supervision of the Key Account Director, develop joint business plans with assigned accounts, contributing to the division's commercial vision by sharing insights on risks and opportunities.
2. Accurately forecast, build, and achieve results related to turnover, market share, and profit, planning growth strategies accordingly.
3. Lead negotiations with accounts, escalate issues when necessary, and develop action plans to implement division and channel strategies, ensuring execution at store level and tracking sell-out performance. Adapt plans as needed.
4. Act as the expert for your accounts to support retailer-centric planning, ensuring alignment across all activities.
5. Create retailer-specific development plans and compelling narratives to secure buy-in, building deep customer intelligence and a strong network with key stakeholders.
6. Collaborate with departments such as Supply, Catman, Finance, and Marketing to ensure consistent messaging and alignment with retailer stakeholders.
7. Develop, monitor, and manage a portfolio of retailer accounts aligned with division and brand strategies.
8. Formulate annual business and trade marketing plans focusing on growth levers to achieve brand results, including sell-in, sell-out, market share, and profitability.
9. Negotiate key launches, space, location, and stock with retailers, establishing strong partnerships with trade marketing teams.
10. Implement trade marketing activities, merchandising, training, and follow up on return-on-investment. Support account development, including e-retail channels.
11. Manage account performance, including P&L, stock agreements, contracts, and invoices. Prepare and lead strategic meetings with trade marketing.
12. Coordinate and coach all account stakeholders, engaging retail teams to execute trade plans, and collaborating with internal departments on account activities.
13. Represent the retailer or client internally and work closely with other account managers and retail teams.