Junior Trade Marketing Manager

Henkel; Randburg; On-site; ZAR 250,000 - 450,000; Full time

Job summary

An established industry player is seeking a dynamic individual to join their trade marketing team. This role involves developing and executing promotional plans, managing in-store activations, and collaborating with sales to enhance product visibility. The ideal candidate will possess strong project management skills, a customer-oriented mindset, and a keen analytical ability to assess market trends. Join a vibrant team that values diversity and encourages innovative thinking, contributing to a more sustainable future while advancing your career in a global environment.

Qualifications

• 1-3 years of experience in trade marketing or related fields.
• Strong understanding of market dynamics and customer needs.

Responsibilities

• Develop and execute promotional plans aligned with marketing strategy.
• Coordinate with sales for optimizing visibility and execution in-store.

Skills

Project Management

Commercial Skills

Analytical Skills

Customer Orientation

Multitasking

Market Analysis

Education

Marketing Degree

Business Degree

Tools

Dunnhumby Insights

Microsoft PowerPoint

Job description

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

Position Summary:
Ensure category performance and trade execution is in line with Marketing strategy. Developing category specific trade plans and implementing channel specific projects.

YOUR ROLE

Strategic Accountabilities

• Development of channel specific POS in line with channel strategy
• Work closely with sales and merchandising team to optimize visibility of POS in store & improve in-store execution.
• Develop & execute customer promotional plans.
• Analyse & review regularly results of campaigns & promotions.
• Develop channel merchandising strategy, including assortment, planograms, point of sale materials.

Operational Accountabilities

• Support Sales in customer meeting preparations (e.g. ppt, samples)
• Coordinate, support and execute materials for trade shows Internal & external master data maintenance & update by collaborating with external suppliers and agencies.
• Coordination with production plant & third parties (e.g. co-packers)
• Support & execute customer merchandising plans according to channel merchandising strategy.
• Develop best in class In-Store Activation strategy along with Brand Managers for new launches.
• Develop yearly promotional plans on category level but also channel and customer level in line with brand guidelines, Sales feedback as well as shoppers' insights.
• Develop Shopper led Point of Sale Materials
• Maintain strong contacts with our external partners (POS, promotion and advertising agencies) to develop ad hoc material and trade marketing activities.
• Analyze and evaluate the market data and monitor competition.
• Lead and support Pre & post promotions evaluation followed by recommendation for improvements.
• Develop tools delivering trainings for the sales team on product knowledge & shoppers' profiles
• Manage Trade Marketing budget & ensure cost policies are applied having in mind optimization between quality & price.
• Present to top management proposed yearly promotional plans and In-Store Activation Strategies for approval.

YOUR SKILLS

Technological/market know-how
Thorough knowledge of customers, products, positioning, market and competitor products with Experienced in Dunnhumby Insights, knowledge of market best practices.

Business Acumen
Strong commercial skills & Financial commercial understanding.

Personal skills
Multitasking, flexible, customer-oriented and can-do attitude, very strong project management skills also creative skills with interest for latest in-store innovations, Analytical, strategic and logical skills and sense for facts and figures ideally motivation to work in an international environment.

Miscellaneous (IT / languages)
Above average literacy, numeracy and computer literacy.

Requirements:

Years of Experience: 1- 3 years
Qualification: Marketing or Business Degree

Assessing market requirements and product range life cycles and repositioning and/or relaunching existing products.
Joint planning of product category investments, Evaluation & decision making.

Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

About the company

Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.