Junior Social Media PPC Specialist

iX; Durban; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading company is seeking a Junior Social Media PPC Specialist to develop and execute innovative social media strategies. This role involves collaboration with creative teams, managing budgets across campaigns, and analyzing performance data. The ideal candidate will have experience in social media marketing, particularly in paid advertising across multiple platforms, and will play a crucial role in enhancing clients' online visibility and lead generation efforts.

Qualifications

• Minimum 1 year in a Social Media Specialist or similar role.
• At least 6 months experience in Facebook PPC.
• Proficiency in social media marketing tools.

Responsibilities

• Develop and execute paid media strategies for Facebook, TikTok, and Instagram.
• Create and optimize ad creatives for maximum engagement.
• Monitor campaign performance and provide detailed reports.

Skills

Social media best practices

Multitasking

Problem-solving abilities

Critical thinking

Interpersonal skills

Communication skills

Education

Diploma/Degree in Marketing or relevant field

Gr. 12/School Leaving Certificate

Tools

Buffer

Hootsuite

Job description

About the role:

The Junior Social Media PPC Specialist's primary responsibility is to develop and execute social media strategies for our clients, aimed at enhancing their online visibility and boosting lead generation. This role entails close collaboration with fellow social media specialists, digital campaign managers, and designers to ensure cohesive and effective campaigns. This role is a full time role and offers hybrid work flexibility, with the expectation of attending in-office meetings at our Westville office once a week. Candidates must have access to a stable internet connection and their own laptop to effectively fulfill the responsibilities of this role.

What you will do:

• Develop and execute paid media strategies for Facebook, TikTok, and Instagram
• Create and optimize ad creatives for maximum engagement and conversions
• Utilize advanced targeting options to reach relevant audience segments
• Manage advertising budgets effectively across multiple campaigns
• Monitor campaign performance and provide detailed reports and insights
• Conduct A/B testing to optimize ad performance and achieve objectives
• Stay updated on platform updates, trends, and best practices
• Collaborate with cross-functional teams and communicate effectively
• Ensure compliance with platform advertising policies and guidelines
• Analyze performance data to identify trends and opportunities for optimization
• Provide campaign suggestions based on performance analysis
• Deliver campaign reporting to clients on a bi-monthly and monthly basis
• Meet online with clients for monthly strategy sessions
  
  
  

Requirements

• Gr. 12/School Leaving Certificate is a minimum requirement
• Diploma/Degree in Marketing or relevant field is preferred
• Minimum 1 year in a Social Media Specialist or similar role; at least 6 months experience in Facebook PPC
• Excellent understanding of Facebook, X , Instagram, and other social media best practices
• Proficiency in social media marketing tools such as Buffer or Hootsuite
• Experience with social media advertising, particularly Facebook lead ads
• Understanding of SEO principles and web traffic metrics
• Familiarity with social media KPIs and performance metrics
• Strong multitasking, critical thinking, and problem-solving abilities
• Ability to collaborate effectively as a team player
• Good time-management skills
• Excellent interpersonal and communication skills
• Experience with email marketing and SMS campaigns is a bonus