Junior Paid Media Specialist

Accenture; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading consulting firm in Cape Town is seeking a detail-oriented Junior Paid Media Specialist. This role involves managing and optimizing digital campaigns on platforms like Google Ads and Meta, along with analysing data to drive campaign performance. Candidates should have experience in digital marketing and hold a Bachelor’s degree in marketing or a related field. Join this dynamic team to craft impactful digital strategies that deliver measurable results.

Qualifications

• 2–3 years of experience in digital marketing or entry-level paid media roles.
• Proficient in Excel and Google Sheets for data analysis.
• Strong numerical abilities and analytical skills.

Responsibilities

• Assist in end-to-end campaign management for high-impact digital campaigns.
• Track, measure, and report on KPIs and overall campaign effectiveness.
• Conduct ongoing campaign optimizations to improve performance.

Skills

Analytical skills

Attention to detail

Communication skills

Problem-solving skills

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta Blueprint

Excel

Google Sheets

Job description

About the Role

We are seeking a motivated and detail-oriented Junior Paid Media Specialist to join our performance marketing team. The successful candidate will play a key role in supporting the delivery of high-impact digital campaigns that drive measurable results for our clients. This position will provide hands‑on exposure to a wide range of paid media platforms, including Search, Display, Social, Programmatic, and Video, offering an excellent foundation for a career in digital marketing.

As a Junior Paid Media Specialist, you will assist in end‑to‑end campaign management – from research and setup to optimisation and reporting. You will work closely with senior specialists and account managers to ensure campaigns are executed effectively, budgets are utilised efficiently, and performance targets are achieved.

This role is ideal for someone who is curious, data-driven, and proactive, with a strong interest in understanding consumer behaviour and how digital advertising influences decision‑making. The position requires a balance of analytical thinking and creative problem‑solving, as you will not only analyse campaign data but also contribute ideas to improve targeting, messaging, and creative performance.

Key Responsibilities

Campaign Management and Execution

• Develop media plans with clearly defined KPIs and strategic budget allocations across relevant platforms to ensure measurable performance outcomes.
• Setting up, managing, and optimising paid media campaigns across platforms (e.g. Google Ads, Meta, DV360, TikTok, LinkedIn).
• Ensure tracking and tagging (UTMs, pixels, floodlights) are correctly implemented in collaboration with data analyst.
• Ensure accurate campaign trafficking, targeting, and creative implementation.
• Monitor daily campaign performance to ensure budgets are on track and KPIs are met.
• Maintain platform hygiene by ensuring naming conventions, budgets, and assets are organised.
• Adhere to brand guidelines and compliance regulations to client industries.

Optimisation and Reporting

• Conduct ongoing campaign optimisations across audiences, bid strategies, creatives and placements to improve performance.
• Track, measure, and report on KPIs and overall campaign effectiveness.
• Provide actionable insights and recommendations to clients for future implementation.

Research & Strategy Support

• Conduct competitor research, audience analysis, and keyword research to support campaign strategies.
• Contribute ideas for A/B testing and campaign enhancements.
• Stay updated on industry trends, new ad formats, and platform updates.

Collaboration

• Work closely with senior specialists and account managers to ensure seamless execution of campaigns.
• Support cross-functional teams in delivering integrated digital marketing strategies.
• Assist in preparing presentations and campaign reports for internal and client meetings.

We’re Looking For

Experience & Skills

• Bachelor’s degree in marketing, Digital Media, or a related field (or equivalent practical experience).
• 2–3 years’ experience in digital marketing or entry-level paid media roles.
• Google Ads, Meta Blueprint, or similar certifications.
• Strong numerical, analytical, and problem‑solving skills.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent attention to detail and organisational skills.
• Strong written and verbal communication skills.
• Eagerness to learn and proactive mindset.