Junior Marketing Manager FBH (Fashion,Beauty,Home)

Main Purpose

To execute and activate the Marketing and Communication plans working in collaboration with 360 Channel partner and business colleagues, completing and actioning the micro-detail of the Brief, taking ownership for the user journey across channels and category with high attention to detail, focus on delivery and Critical Path execution.

Key Responsibilities

Position the FBH Categories

1. Assist in delivering the agreed positioning of the Woolworths brands to the market, in a way that focuses on driving profitable sales and customer engagement.
2. Exposure and involvement in strategy development i.e. Attendance at strategic workshops that foster and enhance strategic thinking.
3. Support the business area you work with to proactively solve business challenges with Marketing solutions, working collaboratively with colleagues and the business area to provide appropriate solutions.
4. Support the brand objectives in understanding the product and how to take that product to market to the Woolworths target customer e.g. product and seasonal launches (Christmas, Winter Launch etc).
5. Responsible for the agreed execution of the Marketing and Comms plans to deliver the overall Brand Strategy for the Brand portfolios covered working in collaboration with colleagues, your line manager and teams across Marketing and the business area accountable for.

Action and implement the detailed marketing and communication plans and detailed brief

1. Action the marketing and communication plans and briefs in line with agreed plans (ILF projects) and timelines.
2. Working with the Senior Marketing Manager and Marketing Manager so as to action the integrated marketing and comms plan, and provide the micro-detail to ensure the brief has all necessary elements to be actioned by Creative. Ensure creative execution is impactful. Work with the Project Manager on agreed projects as to ensure in full and on time delivery.
3. Check that all relevant digital and online opportunities have been considered, working in collaboration with your Senior Marketing Manager/Marketing Manager and Digital and Online colleagues as input into the Marketing and Comms plans and detailed brief to target customer needs.
4. Utilise all relevant customer data and research from Customer colleagues and use Insights and data as input into your detailed plans where allocated and the brief to target customer needs.
5. Deliver the achievement of brand goals and targets through the agreed compelling & engaging customer communication relevant to agreed KPIs.
6. Assist in growing existing customers and acquiring new customers through brand building. Understanding of sales volumes, market share trends and competitive activity.
7. Assist in influencing and changing customer perceptions through marketing communication in line with the marketing strategy. Understand the customer journey and what channels are relevant to the customer you are targeting.
8. Keep up to date with new opportunities and new thinking, to assist in ensuring that Woolworths stays ahead of the game, both locally and on a global perspective.
9. Drive partnership with buying groups and key stakeholders to ensure alignment of trade and marketing plan.
10. Understand and interpret market and business trends. Ensure competitive shop analysis to research good executions of best practice for inspiration.

Activate and execute the marketing communications plan and detailed briefs

1. Activate the end to end process from Marketing into Agency working in collaboration with Project Management on agreed projects.
2. Ensure that the overarching communication objectives and big ideas are understood by the 360 partners executing them to deliver an integrated plan across all channels and touch points.
3. Deliver the agreed campaigns and channel briefs engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Agency, VM, Direct, Digital/Online, VM, PR, Social Media.
4. Flag risk proactively in the process with the Senior Marketing Manager/Marketing Manager and PM.
5. Facilitate key stakeholder meetings for sign off.
6. Engage key stakeholders on specific requirements for on-time delivery.
7. Action and deliver key elements of the communications approach such as media plans, trade plans and in-store communication.

Manage business interface & trade process into marketing

1. Ensure timeous delivery of marketing inputs into the buying group merchandise cycle.
2. Work closely with the product business units to ensure deep alignment of trade and product objectives are met.
3. Take a “can-do”, proactive approach to “make it happen”, working with the Buying Groups, Trade Forum, Sales Management, Stores, Agency and 360 partners etc.
4. Act as the primary Marketing point of contact into the business and product groups for portfolios/categories where agreed with the Senior Marketing Manager/MM.
5. Engage in all key and relevant aspects of the business, including trade planning, online, sales management, product reviews, IT process, in relation to delivering the 360 integrated plan where relevant to your area and role.

Budget and commercial management

1. Understand costs and allocations of budget to each activity in comm plan and manage and maintain annual brand budget for given area of responsibility when applicable.
2. Manage all budget reconciliations to achieve overall plan.
3. Compile thorough post campaign analysis (PIR) to measure the success of campaigns in achieving the overall Brand objectives.

People and stakeholder management

1. Raise issues and concerns timeously and in a professional manner, and manage expectations in line with Woolworths Values and Strategy.
2. Build and maintain effective relationships with key 360 partners including Agency, VM, PR & Corp Comms, Direct, Loyalty, Digital, Online, Social Media, Customer, Sales management, Product Groups, Beauty, Special Occasions and Packaging and Production.
3. Drive and encourage a motivating and positive working experience across marketing and business units.
4. Complete IPM discussions with line manager according to IPM timelines.
5. Lead and mentor the Marketing Assistant and co-op/graduate where applicable.
6. Ensure that all stakeholders deliver according to the critical path.

Key Competencies

1. Relevant 3 year diploma or degree in brand marketing or commerce or similar.
2. Min 2 years of marketing skills and experience in Retail / Brands / Agency/PR.
3. Solid technical knowledge and awareness across all elements of marketing including all relevant digital media channels and is up to date with innovative business and marketing solutions.
4. 360 media understanding and ability to brief into a creative agency.
5. Digital, social media and online experience in taking brands to market is advantageous.
6. Experience in using customer insights optimally to drive a relevant marketing strategy and plan.
7. Analytical skills to interpret Customer data and insights and sales and turnover and then translate this into Comms Strats and operational plans.
8. Passion for retail, the Woolworths product, brand and customers.
9. Ability to translate a Marketing and Comms plan into integrated operational plans, clear briefs and deliverables.
10. Action-orientated, delivery and solution focus approach to work.
11. Creative thinker and ability to evaluate creative work.
12. Commercial acumen: demonstrates commercially-led marketing delivery and understanding, as well as understands the macroeconomic environment.
13. Collaborative team player: willing to work co-operatively with others, within a team and across departments, towards a common objective.
14. Ability to understand local and international trends and stays up to date with the competitor landscape.
15. Leadership, mentor to the Marketing Assistant/Co-op/Graduate driving the right culture and behaviours.

"As a proud South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions"