Junior Digital and Insight Strategist

TBWA South Africa; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An innovative firm is seeking a Junior Digital and Insight Strategist to join their dynamic team. In this exciting role, you will monitor cultural and consumer trends, conduct in-depth research, and transform data into actionable insights that drive client strategies. Collaborating with creative and media teams, you'll help shape compelling narratives and presentations that resonate with audiences. If you're passionate about digital trends and have a knack for data analysis, this position offers a fantastic opportunity to grow in a vibrant and forward-thinking environment. Join a company that values creativity and strategic thinking, and make a meaningful impact on exciting campaigns.

Qualifications

• 1-2 years of experience in strategy or digital communications.
• Degree in marketing, communications, or psychology preferred.

Responsibilities

• Monitor cultural and digital trends to inform strategies.
• Conduct research and synthesize insights for presentations.

Skills

Data Analysis

Research Skills

Social Media Fluency

Presentation Skills

Writing Skills

Education

Degree in Marketing

Degree in Communications

Degree in Psychology

Tools

Meltwater

GWI (GlobalWebIndex)

Google Trends

Excel

Tableau

PowerBi

Google Studio

Job description

Job title: Junior Digital and Insight Strategist

Job Location: Gauteng, Johannesburg

Deadline: May 05, 2025

Key Responsibilities

1. Monitor and synthesize cultural, digital, and consumer trends to help inform client and campaign strategies.
2. Conduct primary and secondary research using tools like Meltwater, GWI, and other third-party platforms. (Knowledge of these platforms is a bonus)
3. Support strategic planning by turning large volumes of data and observations into actionable insights.
4. Assist in the creation of presentations, strategic frameworks, and creative briefs.
5. Collaborate with creative, media, and client service teams to ensure insight-driven thinking is embedded throughout.
6. Stay on top of digital platform evolutions, audience behaviours, and social conversations.

Requirements

Hard Skills (Technical Requirements)

Research & Data Tools:

1. Proficient in Meltwater, GWI (GlobalWebIndex), Google Trends, and other insight platforms.
2. Comfortable analysing both quantitative and qualitative data.

Digital & Social Fluency:

1. Solid understanding of social media platforms, content formats, and emerging tech (e.g., AI, Web3, etc.).

Presentation & Writing:

1. Strong PowerPoint / Keynote skills: able to distill complex ideas into clear, compelling decks.
2. Able to write strategic summaries, insights, and briefs with clarity and narrative flow.

Bonus:

1. Basic data visualization ability (Excel, Tableau, PowerBi, Google Studio).
2. Understanding of media / brand strategy frameworks.

Qualifications & Experience

1. 1–2 years of experience in strategy, research, marketing, or digital communications (agency or client side).
2. A degree in marketing, communications, or psychology (but we’re open to interesting thinkers from all backgrounds).