Junior App Marketing Specialist

Hollywoodbets; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading online gaming company in Durban is looking for a Junior App Marketing Specialist. This role involves executing marketing strategies to promote mobile applications and drive user engagement. Candidates should have a marketing degree and experience in digital marketing. Join a fast-paced team eager for innovation and growth.

Qualifications

• Digital Marketing experience required.
• Account management skills needed.
• Proficiency in media buying (online).

Responsibilities

• Support development and implementation of marketing plans for mobile apps.
• Manage, analyze, and optimize campaigns to exceed KPIs.
• Conduct research to identify market trends and opportunities.

Education

Degree/Diploma in Marketing or relevant field

Tools

Google Analytics

Programmatic advertising

Job description

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to join one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. Our talented team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join us and let’s reach for the stars.

We have an exciting opportunity for a Junior App Marketing Specialist based in Durban, KwaZulu Natal. Do you think you have what it takes to be our newest Purple Star?

The successful candidate will assist in developing and executing marketing strategies to promote our mobile applications, drive user acquisition, and increase app engagement. This role is ideal for someone passionate about mobile technology and digital marketing, eager to learn and grow in a fast-paced environment. The Junior App Marketing Specialist will support campaign optimization, build relationships with external suppliers, and report to relevant stakeholders. Staying up-to-date with the latest trends and media platforms is essential.

With Hollywoodbets, you will

• Innovate and create as part of a like-minded, authentic team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant, fast-paced industry.
• Grow with our development plans and culture that support your career progression.

You Bring

• Degree/Diploma in Marketing or relevant field
• Digital Marketing experience
• Account management skills
• Media buying (online)
• Google Analytics proficiency
• Programmatic advertising knowledge

A Bonus To Have

• App Marketing / AOS / MMP experience
• Matric qualification

What You’ll Do For The Brand

• Support development and implementation of marketing plans to drive user acquisition, retention, and engagement for our mobile apps.
• Collaborate with cross-functional teams to ensure marketing initiatives align with business goals.
• Manage, analyze, and optimize campaigns to meet and exceed KPIs.
• Plan and execute targeted app advertising campaigns across various channels.
• Conduct research to identify market trends and opportunities for optimization.
• Provide regular performance reports to internal teams.
• Optimize app store listings to improve discoverability and conversions.
• Research competitors and suggest improvements.
• Prepare reports and presentations on app marketing performance.
• Manage app reviews and user feedback, implementing strategies to improve ratings.
• Stay updated with new media trends and platforms.
• Coordinate with the compliance team for campaign agreements.
• Participate in performance meetings and manage relationships with external service providers.
• Ensure contracts are renewed and payments are processed timely.

People

• Clear communicator and proactive team player
• Accountable with keen attention to detail
• Proven multi-tasking and stress management skills
• Analytical thinker with organizational skills
• Open-minded, adaptable, and confident in ideas
• Enthusiastic with leadership qualities

Compliance, Risk, and Quality

• Adhere to company policies and procedures
• Review and approve insertion orders and contracts
• Manage campaign budgets and artwork deadlines
• Ensure accurate reporting and documentation

Growth and New Markets/Products

• Maintain technical knowledge and build new relationships
• Stay informed on market and customer trends
• Implement measures to achieve strategic goals
• Innovate with new products and services
• Source new customers

What You’ll Bring To The Team

• Understanding of core business drivers
• Knowledge of betting procedures and types
• Manage income and payouts following company policies
• Strong attention to detail and problem-solving skills

Are you ready to level up, learn, and perform at your best? Apply now! Please note, if you are not contacted within 30 days, your application was unsuccessful.