Intermediate Paid Media Specialist

Boardroom Appointments; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A dynamic digital marketing agency in Cape Town seeks an Intermediate Paid Media Specialist with expertise in Google and Facebook advertising. The ideal candidate will have over two years of experience, strong client management skills, and a strategic mindset. Responsibilities include managing client campaigns and optimising digital marketing strategies for better returns. Certification in Google Ads and Analytics is required.

Qualifications

• Over 2 years of experience with Google and Facebook advertising.
• Understanding of campaign tracking and analytics in a privacy-centric world.

Responsibilities

• Act as an interface between clients and the digital operations center.
• Assist clients in achieving advertising objectives.
• Analyse and optimise campaigns across digital channels.

Skills

Client management skills

Digital marketing knowledge

Campaign optimisation

Strategic mindset

Analytical skills

Education

Google Ads Certification

Google Analytics Certification

Facebook Certified Badge

Job description

About the job Intermediate Paid Media Specialist

Key purpose:

Were looking to hire a dynamic, ambitious and results-orientated Paid Media Specialist with more than two years of experience in Google and Facebooks advertising platforms, based in our digital command centre in Cape Town.

Duties and responsibilities:

• Act as a seamless interface between the clients, partners and the digital operations centre that sits at the heart of our company.
• Assist and advise clients in achieving their advertising objectives.
• Analyse, monitor and Optimise campaigns across digital marketing channels. (Google Search, Google Display, YouTube, Facebook, SMS and EMail)
• Explore new channels as well as look into new ways of reaching specific target audiences and growing market share.
• Work closely with our in-house team as well as outsourced service providers and partners.

Expected to have:

• Exceptional client management skills.
• In-depth knowledge of all facets of digital marketing, ranging from campaign optimisation to new emerging technologies.
• The ability to understand how campaign strategists build complete customer journeys that connect data from all touchpoints to create a single customer view.
• The ability to get clients to grasp how our bespoke analytics tools track customers across multiple devices in real-time and drive better returns on ad spend (ROAS)
• A strategic mindset with a solid ability to link qualitative and quantitative information to make actionable recommendations to the team.
• Ability to resolve a wide range of challenges in elegant and creative ways.

Candidates are required to:

• Have a thorough understanding of Google and Facebooks policies and preferably your own direct contacts at these institutions (and other global platforms) that can provide you with insights and assistance on the projects you'll be managing.
• Be Google Ads Certified Search, Shopping, Display, Video, Apps.
• Be Google Analytics certified.
• Have a proposed solution(s) for tracking and analytics in a privacy-centric world.
• Understand how to measure traffic to store campaign, and you have a good understanding of how to optimise an offline sale or in-store digital advertising campaign.
• Understand the importance of succinct reporting and case-history analysis.
• A Facebook certified Badged Associate & Professional will be preferred.
• Team-player
• To be Proactive
• Solution-driven
• Ready to be accountable
• Have a proven multi-tasking record
• You have your own transport
• Being stress-tolerant and great at shifting priorities as demands change