Integrated Marketing Manager

Microsoft; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading technology company in Johannesburg seeks an experienced marketing professional to define and implement an integrated marketing plan. The ideal candidate will have a Bachelor's degree and experience in marketing operations, campaign planning, and digital marketing. This role emphasizes data-driven decision making and collaboration with regional stakeholders. A competitive compensation package and benefits are offered.

Qualifications

• Experience in integrated marketing, digital marketing, event management, or program management.
• Experience working with cross-functional teams with strong coordination skills.

Responsibilities

• Define local marketing plan aligned with regional strategy.
• Develop and optimize marketing plan based on customer insights.
• Manage the marketing budget ensuring adherence to financial principles.

Skills

Integrated marketing

Campaign planning

Digital marketing

Event management

Data-driven decision making

Education

Bachelor's Degree in Business, Marketing, or related field

Job description

Responsibilities

1. Integrated Marketing Planning: Define the local solution area marketing plan aligned with regional strategy, utilizing marketing technology to drive business priorities through channels such as digital, social media, email, and events. Ensure marketing tactics support objectives like acquisition, nurturing, and re-engagement, focusing on outcomes and metrics. Collaborate with regional stakeholders to align the local marketing plan with broader strategies and regional programs, incorporating feedback to improve plan quality.
2. Integrated Marketing Execution: Develop, implement, and optimize the marketing plan based on customer insights, segmentation tools, and performance metrics. Continuously enhance customer experiences by optimizing segments, spend, and digital channels, ensuring compliance with company policies such as privacy, accessibility, and brand standards.
3. Data-Driven Decision Making and Performance Management: Use data and dashboards to inform marketing strategies and optimize delivery. Advocate for marketing impact within the subsidiary, providing insights and recommendations to the broader team. Develop strategic responses based on market analysis to leverage strengths and address weaknesses.
4. Budget Management: Manage the marketing budget for your subsidiary, ensuring adherence to financial principles, seasonal spending guidelines, and compliance standards.

Qualifications

Required:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field.
• Experience in integrated marketing, campaign planning, digital marketing, event management, program management, or marketing operations.
• Experience working with regional cross-functional teams, with strong coordination and alignment skills across diverse functions and cultures.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration without regard to protected characteristics. If you require assistance or a reasonable accommodation during the application process, please contact us via the Accommodation request form. Benefits and perks may vary depending on employment nature and location.