We are seeking a dynamic and culturally savvy Influential Key Account Manager to join our KZN team. This role focuses on selling and activating our portfolio of Prestige spirits and champagnes to a select group of on-trade customers in KZN, with a primary emphasis on the main market and nightclubs. The successful candidate will play a key role in driving sales and consumer engagement for our ultra-premium cognacs, whiskies, tequilas, and champagnes.
Key Duties and Responsibilities
- Sales and growth in market share are increased through targeted sales and marketing activities
- Generate sales from existing customers
- Business Plan Management
- Call plan implemented
- Deals and discounts negotiated within agreed parameters
- Customer queries and problems resolved
- Increased sales volumes negotiated within allocated sales area
- New listings and sales targets achieved as per sales plan
- Calls and sales volumes recorded on standard daily working sheets and PDA
- Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA
- Implement sales and marketing strategy effectively
- Visibility agreements in key locations to drive brand awareness
- Additional visibility opportunities identified and implemented
- Product availability/ distribution targets implemented
- Merchandising standards are maintained
- Segmentation tool implemented (PDA)
- Implement promotions
- Activations arranged according to the activation plan
- Promotional stock, staff and point of sale for promotions are managed effectively
- Activations set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the activations provided to sales management according to agreed deadline
- Develop brand equity
- Activation reflect brand appropriate look and feel
- Consumers engaged through luxury events and activations
- Bar staff engaged and trained to promote our Strategic brands
- Relationships with equity accounts developed and maintained
- Generate new business
- New business initiated as per targets
- Relationships with re-distributors developed
- Leads followed up and feedback provided to sales managers
- Business opportunities to sell product range identified
- Documentation required for the opening of new accounts collated and followed up
- New equity accounts identified
- Productive relationships with internal and external stakeholders maintained
- Build relationships with customers and re-distributors
- Increased sales volumes negotiated
- Customer queries and problems resolved effectively
- Pernod Ricard is a preferred supplier
- Business opportunities to sell product range identified
- Liaise with Merchandisers
- Merchandising standards are maintained
- Ad hoc merchandising opportunities exploited
- Develop collaborative relationship with the PRSA and Re- distributor Call Centres
- Orders are captured correctly and on time
- Out of stock information available to reps
- On hold accounts information available to reps
- Liaise with Regional Promotions Manager & Activation Agencies
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
- Management of agency activation standards, to ensure high standards are met and aligned to Brand CI
- Build collaborative relationships with bar staff and venue owners
- New trends identified
- Pernod Ricard is the preferred supplier
Key Competencies and Experience
- Functional and Technical Competencies: Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management, strong understanding of selling luxury products and high margin experiences.
- Behavioral Competencies: Effective Decision Making, Planning and Organizing, Team Work, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative, culturally savvy, influential.
Qualifications and Experience
- National Diploma level with commerce, sales and marketing preferable
- Minimum of 2 years sales experience in the liquor industry or within an FMCG environment
- On-Trade Experience
- Valid Driver’s License
- Willing to work weekends and attend all planned ad hoc activations
Job Posting End Date
Target Hire Date: 2026-11-01
Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.