Influencer Content Manager

Dentsu; Cape Town; On-site; ZAR 250,000 - 400,000; Full time

Job summary

Join a leading company in innovative marketing strategies as an Influencer Content Manager in Cape Town. This role involves developing and executing influencer campaigns, optimizing performance through data-driven insights, and collaborating with diverse teams to achieve measurable results. Ideal candidates should have a strong background in content strategy and excellent communication skills.

Qualifications

• Proven experience in influencer marketing or content strategy.
• Strong copywriting and editing skills.
• Ability to manage multiple projects effectively.

Responsibilities

• Lead the development and execution of influencer marketing campaigns.
• Collaborate with teams to define KPIs and measure campaign performance.
• Review and edit influencer-generated content for accuracy and quality.

Skills

Content Writing

Copywriting

Social Media

Creative Thinking

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Influencer Marketing Tools

Digital Analytics Tools

Job description

The Influencer Content Manager is responsible for supporting the Lead Strategist and Content Strategy Director in delivering innovative influencer marketing strategies for dentsu clients. This role will focus on developing creative campaign concepts that align with key KPIs through engaging content angles and messaging executed by influencers. As a key player in the team this position fosters collaboration both internally and externally with clients and partners ensuring seamless and measurable results.

Job Description :

Key responsibilities :

Campaign Development &

• Define and implement campaign vetting criteria curate lookbooks with minimal oversight and present foundational campaign ideas to clients.
• Develop targeted channel recommendations tailored to each clients goals and audience.
• Conceptualize influencerdriven ideas grounded in insights creative strategy and data (audience demographics cultural trends etc. to secure client buyin.
• Brainstorm and create innovative ways to cut through digital noise maximizing the impact of campaigns and engaging key bloggers and online influencers.
• Proactively optimize ongoing campaigns and forecast potential issues communicating any concerns to the manager for swift resolution.
• Ensure all strategies are creative effective and measurable with clearly defined KPIs.
• Take the lead in executing and managing influencer marketing campaigns from ideation to completion ensuring quality and alignment with objectives.

Collaboration & Reporting

Collaborate with internal stakeholders to define KPIs and build comprehensive reports summarizing campaign performance and results.

Develop and present campaign results with some oversight highlighting key insights and recommendations for future campaigns.

Identify and respond to emerging risks and opportunities providing strategic guidance as needed.

Contribute to the development of campaignrelated award entries including drafting scripts and content.

Creative & Content Strategy

Oversee content quality across all stages ensuring alignment with brand guidelines and campaign objectives.

Provide constructive feedback on creative briefs influencer content and collaboration processes to enhance overall campaign performance.

Identify potential opportunities for content creation and strategy expansion for clients proactively suggesting ideas in collaboration with senior team members.

Content Review & Copy Editing Responsibilities

Review influencergenerated content for accuracy ensuring it is free from spelling grammar punctuation and syntax errors.

Ensure the content maintains the correct tone voice and structure as per the campaign brief brand guidelines and creative direction.

Guarantee that all influencer content aligns with the campaign brief and meets the required standards for both text and creative submissions.

Ensure all content is consistent with the brands guidelines and expectations outlined in the playbook.

Provide copywriting support for various brands across multiple social channels ensuring content resonates with the target audience.

Required Skills & Experience

Proven experience in influencer marketing content strategy or a related field.

Strong creative thinker with a datadriven approach to campaign development and optimization.

Indepth understanding of social media channels and influencer networks.

Ability to work collaboratively with internal teams and external clients.

Strong copywriting editing and content review skills with attention to detail.

Excellent communication and presentation skills with the ability to sell creative ideas to clients.

Ability to manage multiple campaigns and priorities simultaneously in a fastpaced environment.

Preferred Skills

Experience with influencer marketing tools and platforms.

Familiarity with digital analytics and campaign reporting.

Knowledge of emerging trends in social media and digital marketing.

Location : Cape Town

Brand : Dentsu Creative

Time Type : Full time

Contract Type : Permanent

Required Experience :

Manager

Key Skills

Income Tax,General Maintenance,Content Writing,Flash,Application Programming

Employment Type : Full-Time

Experience : years

Vacancy : 1