Hybrid Senior Social Media Strategy Lead

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Dental

Provident fund

Professional development opportunities

Conferences and training

Access to cutting-edge social media工具

Job summary

Placements24 in Sandton, Gauteng is seeking a Senior Social Media Strategist to lead the development and execution of innovative campaigns. You will shape the online narrative, drive brand engagement, and translate business goals into impactful social programs.

Responsibilities include defining overarching strategy, content across platforms, managing paid campaigns, social listening, reporting on KPIs, and mentoring the social media team in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Minimum 6 years in social media marketing and strategy development.
• Proven success in developing and executing impactful social campaigns with measurable results.
• Expertise across platforms, algorithms, and both organic/paid strategies.
• Proficiency with social media management and analytics tools listed.

Responsibilities

• Develop and refine the overarching social media strategy aligned with business objectives and audience needs.
• Lead the creation and execution of social media content across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Oversee and optimize paid social media advertising campaigns, managing budgets and ROI.
• Conduct in-depth social listening and community management to foster engagement and gather insights.
• Analyze performance data, report on KPIs, and make data-driven recommendations.
• Collaborate with marketing, PR, product development, and sales for integrated messaging.
• Identify emerging trends and advise on adoption and integration.
• Mentor junior team members to foster creativity and excellence.
• Manage influencer marketing programs and partnerships.
• Develop crisis communication plans for sensitive situations.

Skills

Leadership

Analytical thinking

Strategic thinking

Content marketing

Communication skills

Team management

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Brandwatch

Job description

Placements24 in Sandton, Gauteng is seeking a Senior Social Media Strategist to lead the development and execution of innovative campaigns. You will shape the online narrative, drive brand engagement, and translate business goals into impactful social programs.

Responsibilities include defining overarching strategy, content across platforms, managing paid campaigns, social listening, reporting on KPIs, and mentoring the social media team in a hybrid work environment.