Hybrid Digital Marketing Manager — Retail Growth

Placements24; South Africa; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Hybrid work arrangement

Medical aid

Employee discounts

Professional development opportunities

Job summary

Placements24 in Polokwane, Limpopo, is seeking an experienced Digital Marketing Manager to lead online marketing initiatives in a hybrid role, blending remote work with in-office presence.

You will develop and execute digital strategies to drive online sales, boost brand visibility, and enhance customer engagement across SEO, SEM, social media, email marketing, and content. You will manage a small team and collaborate with other departments.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Minimum 4 years of digital marketing experience with proven results.
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital analytics tools (e.g., Google Analytics) and advertising platforms.
• Experience managing a digital marketing budget and optimizing ROI.

Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage and optimize SEO efforts to improve rankings and traffic.
• Oversee and execute SEM campaigns, including Google Ads and other paid search initiatives.
• Develop and manage the company's social media strategy and content calendar.
• Create and manage email marketing campaigns to nurture leads and engage customers.
• Analyze website traffic and user behavior using analytics tools.
• Collaborate with content teams to create engaging digital content.
• Manage relationships with digital marketing vendors and agencies.
• Track, measure, and report on campaign performance.
• Stay up-to-date with digital marketing trends and technologies.

Skills

SEO

SEM

Social media marketing

Email marketing

Content marketing

Leadership

Education

Bachelor's degree in Marketing or Digital Media

Tools

Google Analytics

Google Ads

CMS

Job description

Placements24 in Polokwane, Limpopo, is seeking an experienced Digital Marketing Manager to lead online marketing initiatives in a hybrid role, blending remote work with in-office presence.

You will develop and execute digital strategies to drive online sales, boost brand visibility, and enhance customer engagement across SEO, SEM, social media, email marketing, and content. You will manage a small team and collaborate with other departments.