Human Capital Business Partner

Rata Transportation Llc; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading organization dedicated to unlocking Africa's digital future seeks a Marketing Lead to drive growth through innovative marketing strategies. The role involves leveraging digital and offline marketing, managing partnerships, and optimizing budgets to attract qualified applicants to training programs. Ideal candidates will have extensive B2C marketing experience and a passion for engaging with youth.

Qualifications

• 5+ years of experience or equivalent in B2C marketing.
• Strong understanding of the 18-30 age bracket.

Responsibilities

• Develop and execute innovative marketing strategies to expand brand awareness.
• Design and implement online growth campaigns.
• Identify and nurture partnerships with universities and influencers.

Skills

Communication

Data-driven decision making

Marketing strategy

Digital amplification

Influencer marketing

Education

5+ years of experience in B2C marketing

Tools

Hubspot

Job description

Do you find leading and devising innovative marketing strategies exciting? Are you able to build and generate reports from marketing automation platforms and distill insights to drive strategy? Do you have experience identifying, building, and managing partnerships? Are you comfortable with numbers and able to make data-driven decisions? Have you engaged with agencies and contractors before?

Well, this just might be the role for you!

ABOUT ALX AFRICA

ALX Africa, a non-profit organization under the ALX Foundation, is dedicated to unlocking Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programs. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programs equip learners with practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

As the Marketing Lead, your primary role is to drive the growth of qualified applicants to our training programs through innovative, data-driven marketing strategies. You will leverage online direct response advertising, in-person events and promotions, and strategic partnership development. Additionally, you will support broader marketing and communications efforts.

Responsibilities include:

1. Marketing Strategy: Develop and execute innovative strategies to expand brand awareness across channels, including ads, partnerships, social media, and web experiences. Establish clear objectives, define target audiences, optimize marketing spend, and track performance metrics. Tailor our global strategy to resonate with local youth, collaborating with global marketing teams.
2. Digital Marketing: Design and implement online growth campaigns, manage external contractors, freelancers, and agencies. Develop creative strategies to increase online reach through content marketing, social media, video, and other digital channels. Measure and optimize campaigns for lead conversion and ROI.
3. Offline Marketing: Create and manage offline strategies to build brand awareness and generate leads through TV and radio. Plan and execute in-person experiences to generate buzz and inspire prospective learners.
4. Partnerships: Identify, establish, and nurture partnerships with universities, youth networks, and influencers. Develop strategies to maximize partnership impact on lead acquisition and brand growth.
5. Martech & Analytics: Utilize and optimize marketing and sales technologies like Hubspot to track and analyze key metrics. Draw insights to identify scalable channels and improve performance.
6. Budgeting & Cost Optimization: Manage and optimize marketing budgets, focusing on reducing cost per acquisition through data-driven strategies. Monitor performance and adjust spend accordingly.
7. User Journey Development: Design and implement a seamless journey for our target audience across multiple touchpoints, ensuring an engaging and consistent experience that converts leads into applicants.

Requirements:

Must-Have: 5+ years of experience or equivalent in B2C marketing; comfortable leading and devising innovative strategies; experience in fast-paced or startup environments; strong understanding of the 18-30 age bracket; knowledge of social media, digital amplification, influencer marketing; excellent communication skills in English.

Nice-to-Have: Experience managing partnerships; marketing and recruitment experience for training programs or FMCG companies; experience planning branding events.

Personality Attributes:

• Courage: Willing to challenge the status quo and embrace challenges.
• Humility: Openness to learning and serving others.
• Adventure: Passion for setting ambitious goals and enjoying the journey.
• Initiative: Proactive problem-solving and ownership.
• Resilience: Ability to persevere and grow from setbacks.