Hospitality Marketing Manager

Exceed HR and Recruitment; Paarl; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment firm in hospitality seeks a Hospitality Marketing Manager in Paarl to manage social media and marketing strategies, ensuring brand consistency and engaging content across platforms. Candidates should possess a relevant degree and at least three years of experience in marketing within the hospitality sector. Fluency in Afrikaans and English, along with digital marketing skills, is essential. This role entails a customer-centric approach to enhance the guest experience.

Qualifications

• A minimum of three years’ practical experience in both marketing and hospitality.
• Strong working knowledge of social media algorithms.
• Experience in promoting special events or seasonal campaigns.

Responsibilities

• Grow and manage social media platforms, focusing on Instagram.
• Develop strategies to increase visitor numbers and foot traffic.
• Track and report on marketing performance and KPIs.

Skills

Social media management

Digital marketing

Event coordination

Content creation

Fluency in Afrikaans and English

Education

Degree in marketing or hospitality management

Tools

Opera software

Job description

Hospitality Marketing Manager required in Paarl.

Duties and Responsibilities:

• Grow and manage social media platforms, with a strong focus on Instagram.
• Develop and implement strategies to increase visitor numbers and farm foot traffic.
• Collaborate with departments to identify, plan, and implement creative marketing opportunities.
• Support hospitality operations with a strong revenue focus.
• Create, edit, and oversee engaging content across digital platforms (visual, written, and video).
• Track and report on marketing performance and KPIs, using insights to refine strategies.
• Assist in planning, coordinating, and marketing events, seasonal campaigns, and launches.
• Ensure brand consistency and uphold image across all channels.
• Build and maintain strong relationships with internal and external stakeholders.
• Stay up to date with industry trends, competitor activity, and new digital tools to keep campaigns innovative.
• Provide support to guests and visitors when required, reflecting the standard of hospitality.

Requirements:

• A degree in a relevant field such as marketing, hospitality management, or similar.
• At least three years’ practical experience in both marketing and hospitality.
• Strong working knowledge of, and experience with, Opera software.
• Fluency in Afrikaans and English, with excellent written and verbal communication skills.
• Well-groomed, professional appearance.
• Digital marketing skills: understanding social media algorithms (especially Instagram), content creation, and analytics.
• Event coordination experience: assisting with or promoting special events, launches, or seasonal campaigns.
• Customer-centric mindset: passion for the guest experience and luxury hospitality.
• Creativity and storytelling: ability to bring lifestyle and brand story to life across platforms.
• Availability to work hospitality hours, including weekends and public holidays
• Suitably qualified applicants from designated groups will be given priority.