Head Of User Acquisition

Techbiz Global Gmbh; Gauteng; On-site; ZAR 400,000 - 700,000; Full time

Job summary

A leading recruitment firm is seeking a Media Buyer to join a dynamic team in Gauteng. In this role, you will lead user acquisition strategies across paid channels, analyze performance metrics, and optimize creatives. This is an exciting opportunity for someone with 7-10 years of experience looking to make a substantial impact in a thriving environment.

Qualifications

• 7–10 years of experience in user acquisition or growth.
• Proven success in scaling campaigns with measurable impact.
• Expertise in media buying operations.

Responsibilities

• Own strategy and performance across paid channels.
• Monitor performance daily and drive decision-making.
• Optimize creative and funnel processes.

Skills

User Acquisition

Performance Marketing

Analytical Skills

Collaborative Skills

Tools

Voluum

GA4

TrafficJunky

Meta

Google

Job description

At TechBiz Global, we provide recruitment services to our TOP clients from our portfolio.

We are currently seeking a Media Buyer to join one of our clients' teams.

If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling

• Own the strategy and performance across multiple paid channels — initially managing one or two, then expanding scope and support as results scale.
• Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
• Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind.
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
• Contribute to channel strategy and cross-channel budget allocation.
• Collaborate with CMO and the executive team on quarterly UA goals.

Performance Analysis and Strategy

• Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.

Creative & Funnel Optimization

• Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
• Collaborate closely with content and product teams to launch and iterate on high-converting landing pages.
• Implement systems to reduce creative fatigue and increase testing speed.
• Build strong relationships with traffic sources and negotiate premium placements and deals.
• Explore new acquisition opportunities and build evaluation criteria.
• Stay ahead of ecosystem changes and adapt strategies accordingly.

Automation & Scaling Systems

• Identify opportunities to streamline processes through automation and internal tools.
• Create SOPs, playbooks, and pipelines for efficient scaling.

Challenges You'll Tackle

• Scale user growth from 30M to 100M in 12 months, optimizing CAC, ROAS, and LTV.
• Build and oversee a scalable creative engine.
• Systematize landing page production.
• Expand acquisition channels and evaluate new opportunities.
• Lead and develop a high-performance UA team.

Requirements

• 7–10 years of experience in user acquisition, performance marketing, or growth.
• Proven success in scaling campaigns with measurable business impact.
• Expertise in media buying operations and tracking setups.
• Hands-on experience with platforms like Voluum, GA4, and channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
• Strong analytical skills and experience building and scaling funnels.
• Cross-functional leadership and management experience is a plus.

Soft Skills

• Excellent communication and collaboration skills in English.
• Goal-oriented with ownership and commitment.
• Proactive, adaptable, and eager to learn.
• Comfortable working with uncensored content and models.