Head of Sales

Wild Dreams Hospitality; Johannesburg; On-site; ZAR 80,000 - 120,000; Full time

Job summary

A leading hospitality company is seeking a Head of Sales to lead global sales strategy and drive revenue growth in luxury travel. This role requires a seasoned professional with a strong trade network and proven sales success in high-end tourism, alongside excellent interpersonal skills and a strategic mindset.

Qualifications

• Minimum 7-10 years in luxury travel and hospitality sales.
• Proven track record of achieving sales targets.
• Deep understanding of the luxury travel ecosystem.

Responsibilities

• Design and implement sales strategies.
• Achieve and exceed annual sales targets.
• Manage a high-performing sales team.

Skills

Interpersonal skills

Negotiation

Relationship-building

Sales strategy development

Communication

Commercial acumen

Tools

ERP systems

Excel

BI tools

Job description

The Head of Sales is responsible for leading and executing the global sales strategy for the company. This leadership role requires a results-driven, relationship-oriented professional who will grow revenue, build strategic partnerships, and strengthen the company's position in key international and domestic markets.

CANDIDATE REQUIREMENTS

• Minimum 710 years in luxury travel and hospitality sales, with a strong global trade network.
• Proven track record of achieving sales targets and growing revenue in the high-end tourism market.
• Deep understanding of the luxury travel ecosystem (Virtuoso, Traveller Made, etc.).
• Experience with conservation-focused or experiential travel products preferred.
• Excellent interpersonal and communication skills; ability to influence and collaborate across departments.
• Proficiency with financial systems (e.g., ERP, Excel, BI tools).
• Excellent attention to detail and flexible work ethic.
• Unwavering integrity and professionalism.
• Strong leadership, negotiation, and relationship-building skills.
• Entrepreneurial mindset with a hands-on approach.
• Excellent communication and presentation abilities.
• Strategic thinker with commercial acumen.
• Passion for conservation, sustainability, and luxury guest experiences.
• Strong service orientation and understanding of luxury guest expectations.
• Ability to thrive in a dynamic, high performance environment.

RESPONSIBILITIES INCLUDE

• Sales strategy and planning (design and implement sales strategies, identify new market opportunities, drive growth in key source markets, and monitor market trends and competitor performance to ensure strategic positioning).
• Revenue and business development (achieve and exceed annual sales & occupancy targets, build & manage relationships with high-end trade partners including tour operators, travel advisors & DMCs, maximise direct booking channels, and identify & pursue new business opportunities & luxury partnerships).
• Team leadership and collaboration (manage a high-performing sales & reservations team, working closely with marketing, operations and guest experience, and representing at trade shows, roadshows and industry events).
• Client and trade relations (serve as brand ambassador to key accounts & industry partners, oversee personalised & relationship-led trade engagement and client retention, develop & manage key account plans including sales calls, FAM trips and training).
• Reporting and analysis ( track & report on KPIs, sales metrics and ROI).

PLEASE NOTE : Interviews start in the end of July.

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