Head Of Retention Marketing

The Talent Hive; Johannesburg; On-site; ZAR 700,000 - 1,200,000; Full time

Job summary

A leading company in the iGaming sector seeks a dynamic Head of Retention Marketing. This high-impact role involves leading strategies across multiple African markets, enhancing player loyalty through innovative, data-driven marketing practices. You will collaborate with various departments and lead a talented team to achieve exceptional customer experiences and retention goals.

Benefits

Competitive salary with performance incentives

Learning and development programs

Career growth opportunities

Wellness programs and Employee Assistance Program

Medical aid and life insurance

Modern office space in Johannesburg

Inclusive company culture

Qualifications

• Minimum 5 years in senior CRM or Retention Marketing.
• Experience in high-volume B2C environments.
• Understanding of customer retention strategies.

Responsibilities

• Own customer lifecycle retention strategy across verticals.
• Design and execute multi-channel campaigns.
• Lead and grow retention marketing team.

Skills

Analytical mindset

Leadership

CRM knowledge

Data-driven strategy

Customer lifecycle management

Creative thinking

Education

Bachelor's or Master's degree

Job description

Were looking for a dynamic and data-driven Head of Retention Marketing to take full ownership of customer retention strategies across multiple African markets. This high-impact leadership role blends strategy, creativity, analytics, and team leadership to drive player loyalty, lifetime value, and long-term business success.

You will lead a talented team of Retention and CRM specialists and collaborate across departments including Product, Creative, Data, and Customer Service to ensure exceptional, personalized customer journeys that keep our players engaged and excited.

Why we need you

We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join Our Client. Every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar. We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion, and drive will help us achieve our vision.

What you'll be doing

Specific duties will include, but are not limited to:

1. Own the full customer lifecycle retention strategy across both casino and sports verticals
2. Design and execute multi-channel campaigns (email, SMS, push, in-app) that drive loyalty, engagement, and reactivation
3. Segment users by behaviour, preferences, and lifecycle stage to deliver hyper-personalized messaging
4. Manage and optimize the customer lifecycle calendar ensuring localization and relevance across all campaigns
5. Oversee customer journey mapping, promotional strategy, player segmentation, and performance reporting
6. Monitor, analyse, and report on campaign results; identify actionable insights to continuously improve performance
7. Lead, coach, and grow a high-performing retention marketing team
8. Collaborate with cross-functional teams including CRM, Product, Creative, Data, and Customer Service
9. Ensure compliance with regulatory standards and maintain the integrity of the player experience
10. Keep up-to-date with market trends, competitor strategies, and evolving customer behaviours

Note: This job description is not exhaustive; additional duties may be assigned to achieve business objectives.

Essential skills you'll bring to the table

The necessary skills for this role include:

• Minimum 5 years' experience in a senior CRM or Retention Marketing role
• Prior experience in Sports Betting, iGaming, or high-volume digital B2C environments (preferred)
• Proven success in building and scaling data-led retention strategies
• Strong understanding of CRM platforms, automation tools, customer lifecycle management, and segmentation
• Analytical mindset with the ability to convert complex data into actionable insights
• Exceptional leadership and team management skills
• Commercially savvy with excellent time management and multi-tasking abilities
• Creative, energetic, and passionate about delivering world-class customer experiences
• Comfortable operating in a high-growth, fast-paced, and evolving environment

Desirable skills

Additional desirable skills include:

• In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends
• Experience in online gaming or casino industry, with understanding of player behavior and regulations
• Familiarity with gambling regulations and compliance across jurisdictions
• Experience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values linked to key behavioral competencies, including ownership, accountability, initiating action, resilience, team orientation, and integrity. These are essential for embedding and driving our culture forward.

What you'll get back

We offer a variety of personal and professional benefits, including:

• Competitive salary with performance incentives and bonuses
• Learning and development programs
• Career growth opportunities
• Wellness programs and Employee Assistance Program (EAP)
• Medical aid, life insurance, and income protection (region-specific)
• Modern office space in Johannesburg
• Inclusive, collaborative, and empowering culture

Ready to Lead With Impact?

If you're ready to shape the future of retention marketing in Africa's exciting industry, we want to hear from you. Bring your ideas, analytical skills, and passion for customer experience to join us on our journey to leadership.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we champion an inclusive, supportive, and empowering environment. We value honesty, fairness, growth, and contribution.

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