Head Of Performance Marketing

Momentum; Gauteng; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Momentum is seeking a seasoned Head of Performance Strategy to lead performance marketing initiatives aimed at driving business growth. The successful candidate will have a strong background in developing innovative, data-driven strategies within the financial services sector and a proven ability to manage diverse teams. This strategic position requires expertise in maximizing marketing performance, improving customer acquisition, and aligning digital initiatives with business objectives.

Qualifications

• 12+ years' brand and marketing experience within the financial services industry.

Responsibilities

• Drive business growth through performance marketing.
• Lead and mentor multidisciplinary teams.
• Design full-funnel media strategies.

Skills

Data-driven strategy

Team leadership

Performance marketing

Customer acquisition

Innovation in marketing

Education

Post-graduate degree / Honors in Business Management, Marketing, or Behavioural Sciences

Job description

Through our client-facing brands Metropolitan and Momentum, with Multiply (wellness and rewards programme), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables business and people from all walks of life to achieve their financial goals and life aspirations.

We help people grow their savings, protect what matters to them, and invest for the future.

We help companies and organisations care for and reward their employees and members.

Through our own network of advisers or via independent brokers and utilising new platforms, Momentum Metropolitan provides practical financial solutions for people, communities, and businesses.

Visit us at Disclaimer: As an applicant, please verify the legitimacy of this job advert on our company career page.

Role Purpose

We are seeking a seasoned Head of Performance Strategy to lead our performance marketing efforts and drive business growth through the direct channel.

The purpose of this role is to set the strategic direction, operational cadence, and measurable impact of all digital performance marketing initiatives at Momentum Insure.

The ideal candidate must have a proven record of:

• Driving business growth
• Developing and executing innovative data-driven strategies that optimize marketing performance
• Improving customer acquisition and engagement
• Managing multidisciplinary teams of marketers, agency, sales stakeholders, UX conversion specialists
• Delivering measurable ROI and business-aligned outcomes across the division

This individual will operate at the intersection of strategic thinking, digital innovation, media activation, and performance measurement—acting as a catalyst for customer growth and commercial success in the direct customer acquisition channel.

Requirements

Experience and Qualifications:

• Post-graduate degree / Honors in Business Management, Marketing, or Behavioural Sciences
• 12+ years' brand and marketing experience within the financial services industry

Duties & Responsibilities

Core Responsibilities

Strategic & Campaign Leadership

• Design full-funnel media and measurement strategies with clear performance indicators.
• Direct the implementation of scalable media programs across paid search, paid social, display, video, programmatic, affiliate, and emerging digital channels.
• Collaborate with specialist teams to build cross-functional expertise and collaboration.

Data & Measurement

• Lead the performance measurement roadmap, integrating third-party verification tools (e.g., MOAT, IAS, DoubleVerify) and data platforms (GA4, Looker Studio, etc.).
• Champion data-driven decision-making across campaign cycles and business reviews.
• Develop dashboards and visualization tools for real-time impact analysis.

Team & Capability Development

• Build and mentor a high-performing team of planners, conversion specialists, sales teams, and data analytics specialists.
• Foster a culture of curiosity, excellence, innovation, and accountability.
• Implement capability frameworks to upskill the team on platforms, planning, measurement, and automation.

Innovation & Future-focused Thinking

• Stay ahead of digital marketing trends and algorithmic changes (e.g., Meta, Google Ads, TikTok).
• Introduce new technologies, audience models, and targeting frameworks.
• Develop test-and-learn strategies for creative formats, channel selection, and personalization.

Key Impact Areas

1. Strategic Leadership

• Develop and oversee the execution of annual, quarterly, and campaign-based performance marketing strategies aligned with Momentum Insure's commercial goals.
• Define and set the performance roadmap for Momentum Insure with a comprehensive strategy that bridges operational and executional aspects across performance marketing.
• Serve as the strategic bridge between business, creative, digital, ATL media, and analytics teams to ensure cohesive marketing programs.
• Translate brand objectives into measurable outcomes with a robust test-and-learn performance culture.
• Research and procure MarTech solutions with a clear framework for procurement, usage, and cost recovery.

2. Commercial Growth & Business Performance

• Drive new business growth through innovative digital strategies and effective media investment.
• Identify upsell opportunities, market expansion plays, and digital optimization paths that contribute to bottom-line growth.
• Lead multi-market strategic initiatives ensuring alignment between offerings and business objectives.

3. Performance Excellence

• Define and monitor KPIs, ROAS, cost-per-lead, and full-funnel metrics for all campaigns.
• Partner with teams to ensure campaign tracking, optimization, and insights reporting are consistent.
• Leverage biddable media, conversion architecture, and attribution frameworks to improve lead quality and acquisition costs.

Additional qualities include accountability, client focus, flexibility, adaptability, proactivity, and stakeholder management.

Success Metrics

• Team performance: growth, capability maturity, staff retention, and development.
• Client impact: improved conversion, campaign lift, retention, and pipeline influence.
• Operational hygiene: on-time campaign launches, budget accuracy, platform compliance.
• Institutional knowledge: build a knowledge repository and SOPs for the division.