Job Requirements
- BCom (General) or Bachelor of Business Administration
- Minimum 8 years experience in analytically focused and commercial roles within payments of the fintech industry
- Financial services and payment experience will be a major advantage
Additional Strategic Requirements
- Knowledge and understanding of digital marketing channels, including social media, email marketing, SEO, and paid advertising
- Familiarity with customer segmentation and targeting strategies to optimize marketing campaigns
- Proficiency in using marketing automation and CRM platforms to track and analyze customer behavior
- Ability to conduct market research and competitive analysis to identify market trends and opportunities
- Strong strategic thinking and problem-solving skills to develop innovative growth strategies
- Experience in budget management and forecasting for marketing initiatives
- Familiarity with regulatory requirements and compliance standards within the fintech industry
Demonstration Skills
- Analytical, conceptual, problem-solving, and solution-driven mindset
- Natural leader and motivator of project teams with decision-making ability
- Intellectually curious and holistic thinker with a focus on outcomes
- A desire for action with strengths in problem-solving, issue resolution, and attention to detail
- Ability to look ahead and balance strategic projects with day-to-day management
- Proven ability to work with senior management, manage, and execute strategies with a strong call to action
- Effective prioritization skills to meet aggressive deadlines
- Examples of data-driven decisions that have enabled high growth
- Excellent oral and written communication skills, with the ability to think clearly and analyze quantitatively
- Ability to juggle multiple tasks in a fast-paced environment and be a self-starter passionate about analytics for growth