Head of Paid Media

Hustlery; Pretoria; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A digital marketing agency in Pretoria is seeking a Head of Paid Media to lead performance marketing initiatives across various channels including Facebook, Google, and LinkedIn. The ideal candidate should have 3–5+ years of experience, strong analytical skills, and a proven track record in campaign management. This full-time role involves developing strategies, monitoring performance, and optimizing budgets to drive results.

Qualifications

• 3–5+ years running ads with large and small budgets across multiple platforms.
• Strong grasp of performance metrics such as CTR, ROAS, and CPA.
• Must be analytical, highly organized, and detail-oriented.

Responsibilities

• Build full-funnel ad strategies across various platforms.
• Monitor campaigns daily and implement data-driven optimizations.
• Prepare clear and strategic performance reports for clients.

Skills

Performance strategy

Data analysis

Campaign management

Budget optimization

Audience analysis

Tools

Google Analytics

Meta Events Manager

LinkedIn Campaign Manager

Job description

1 day ago Be among the first 25 applicants At Hustlery , we're not just another digital marketing agency — we're growth partners for ambitious brands.

From ad automation tools to full-scale campaign execution, we help businesses scale fast, smart, and profitably.

Now, we're looking for a Head of Paid Media to take the reins on all things performance marketing and help drive results across multiple channels.

About Us At Hustlery , we're not just another digital marketing agency — we're growth partners for ambitious brands.

From ad automation tools to full-scale campaign execution, we help businesses scale fast, smart, and profitably.

Now, we're looking for a Head of Paid Media to take the reins on all things performance marketing and help drive results across multiple channels.

Who You Are You're not a media buyer.

You're a performance strategist .

You know how to build profitable funnels, scale ad accounts, track attribution, and lead with data.

You stay on top of trends and algorithms, and your reporting isn't just pretty graphs — it tells stories, finds insights, and drives better decisions.

What You'll Do Strategy & Execution Build full-funnel ad strategies across Facebook / Instagram, Google (Search & YouTube), LinkedIn, and TikTok Conduct platform research, audience analysis, and competitor benchmarking Craft campaigns from scratch — from concept to launch — with precise targeting and messaging Allocate and manage budgets across platforms to optimize for ROAS and CPA Collaborate with design, copy, and funnel teams to develop high-performing creative and landing pages Optimization & Reporting Monitor campaigns daily and implement data-driven optimizations Set up conversion tracking, UTM parameters, and reporting dashboards Prepare clear and strategic performance reports for internal and client review Analyze attribution models and assist in multi-touchpoint journey evaluation Leadership & Growth Build SOPs and playbooks for paid media operations Provide strategic insight into new media opportunities Potentially build and lead a team of media buyers under your direction as we scale Requirements 3–5+ years running ads with large and small budgets across Meta, Google, LinkedIn, and TikTok Strong grasp of performance metrics : CTR, ROAS, CPA, LTV, CAC, etc.

Ability to craft strategies, not just launch ads Experience using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager Comfortable setting up and analyzing pixel and conversion tracking Must be analytical, highly organized, and detail-oriented Bonus : Experience with SaaS, ecommerce, or lead gen brands Seniority level Director Employment type Full-time Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Hustlery by 2x Get notified about new Head of Media jobs in Pretoria, Gauteng, South Africa .

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