Head of Marketing - Social Media

ABC Worldwide; Durban; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading BPO company in Durban is seeking a Head of Social Media to lead its LinkedIn strategy. This role focuses on enhancing brand presence and driving B2B engagement through strategic content creation. The ideal candidate should have proven experience in LinkedIn management, strong storytelling, and organizational skills. Competitive compensation is offered.

Benefits

Front-row seat to the global BPO industry

Freedom to own the brand’s social voice

Work closely with the executive team

Competitive compensation

Qualifications

• Proven experience in managing LinkedIn for a BPO.
• Ability to create compelling content that simplifies complex services.
• Insight into BPO and customer service dynamics.

Responsibilities

• Own the BPO’s social media voice on LinkedIn.
• Create regular posts and manage content strategy.
• Collaborate with leadership to enhance brand visibility.
• Track and optimize content performance.

Skills

LinkedIn management experience

Strong writing and storytelling skills

Design skills (Canva or similar)

Organizational skills

Job description

Overview

Job Title: Head of Social Media (LinkedIn-Focused) - BPO

Location: Durban, UMhlanga

Role Overview

We’re looking for a strategic, creative, and results-driven Head of Social Media to own and execute our LinkedIn content strategy. You’ll build brand presence, drive B2B engagement, and support lead generation by showcasing our people, culture, case studies, and industry insights.

Responsibilities

• Own and develop the BPO’s social media voice, primarily focused on LinkedIn
• Create daily / weekly posts (articles, thought leadership, highlights, etc.)
• Collaborate with leadership to amplify our story and value proposition
• Track performance and optimize based on reach, engagement, and conversion metrics
• Ensure all content is aligned with brand tone, voice, and commercial goals
• Manage LinkedIn ads in partnership with the media team (optional, depending on experience)

What We’re Looking For

• Proven experience on LinkedIn management for a BPO
• Strong writing and storytelling skills — you can make complex services relatable
• Eye for design and brand consistency (bonus if you can use Canva or basic design tools)
• Insight into BPO, customer service, or remote team dynamics
• Highly organized and self-managed: you can own the full content process, from idea to posting

What You’ll Get

• A front-row seat to the global BPO and CX industry
• Freedom to own the brand’s social voice
• Work closely with the executive team
• Competitive compensation