Head Of Marketing (Saas)

Progressive Edge | Specialist Tech Recruitment; Johannesburg; On-site; USD 70,000 - 100,000; Full time

Job summary

A high-growth B2B SaaS business in Fintech is seeking a Head of Marketing to build and lead their marketing function from the ground up. This role requires a strategic thinker with at least 7 years of experience in B2B marketing, ideally in SaaS environments. You'll be responsible for developing marketing strategies, launching campaigns, and leading a team, contributing directly to the company's growth and brand presence.

Benefits

ESOP eligibility post-probation

Autonomy in an executive role

One remote day per week

Qualifications

• At least 7 years in B2B marketing with some team leadership.
• Experience in SaaS or product-led businesses.
• Comfortable shaping marketing functions from scratch.

Responsibilities

• Define and implement B2B marketing strategy tied to growth.
• Launch and manage campaigns across various channels.
• Build and lead an in-house marketing team.

Skills

B2B Marketing

Strategic Planning

Team Leadership

Campaign Management

Brand Management

Strong Communication

Job description

Join to apply for the Head of Marketing (SaaS) role at Progressive Edge | Specialist Tech Recruitment

Johannesburg

A high-growth B2B SaaS business in Fintech is hiring a Head of Marketing to build and lead a modern marketing function from scratch with full ownership from day one.

There's no inherited team or roadmap. It's a clean slate with real budget, clear growth targets, executive support, and a leadership seat at the table.

You will be supported by a Digital Marketing lead who will join around the same time. The business is scaling fast and needs a commercially minded marketing leader who can translate business priorities into compelling messaging, brand presence, and revenue-generating activity.

Someone who can architect the bigger picture, but who isn't afraid to lead by example and get involved in delivery when needed. You'll be laying the foundation, getting campaigns live, shaping brand and positioning, building assets that support sales, while also defining the strategic direction and assembling a high-performing in-house team over time.

What You'll Lead And Deliver

1. Define and implement a full-funnel B2B marketing strategy tied to revenue and brand growth
2. Launch and run campaigns across content, digital, social, paid, email, and events
3. Develop messaging and positioning that resonate across key personas and decision-makers
4. Own the company's digital presence and brand identity from website to voice to visual language
5. Build the tools, collateral, and content that support both sales conversion and customer success
6. Hire and shape an in-house marketing team that scales with the business
7. Track performance metrics, report on results, and iterate based on data
8. Collaborate with senior leadership to align marketing with business priorities
9. Operate as the functional lead at the executive level, driving marketing impact across the business

Who This Is For

• Senior marketers with at least 7 years in B2B marketing, including some team leadership
• Experienced in SaaS or product-led businesses with high-growth ambition
• Confident in both strategic planning and hands-on execution and knowing when each is needed
• Strong communicator, brand thinker, and campaign builder
• Comfortable shaping new functions from scratch, not just optimizing what already exists
• Commercially aware, performance-driven, and collaborative across departments
• Ready to be the marketing voice at the table, not waiting for permission to lead
• Must have experience in a smaller, startup or scale-up business

What's On Offer

• ESOP eligibility post-probation; participate in long-term business growth
• An executive role with genuine autonomy, scope, and impact

Work Culture

This is an office-first team with one remote day per week. Collaboration, pace, and accountability are key.

You'll work closely with the leadership team and be part of shaping not just the brand but the business itself.