Head of Marketing (SaaS)

Progressive Edge; Johannesburg; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

A high-growth B2B SaaS company in Fintech is seeking a Head of Marketing to establish a modern marketing function from scratch. This role offers full ownership and the opportunity to shape brand presence and revenue-generating activities. The ideal candidate will have extensive experience in B2B marketing, particularly in SaaS, and be ready to lead both strategically and hands-on.

Benefits

ESOP eligibility post-probation

Autonomy and impact in an executive role

Qualifications

• At least 7 years in B2B marketing with team leadership.
• Experience in SaaS or product-led businesses.

Responsibilities

• Define and implement a full-funnel B2B marketing strategy.
• Launch campaigns across various channels.
• Build and lead an in-house marketing team.

Skills

B2B Marketing

Strategic Planning

Campaign Building

Communication

Brand Development

Job description

Head of Marketing (SaaS)

Johannesburg

A high-growth B2B SaaS business in Fintech is hiring a Head of Marketing to build and lead a modern marketing function from scratch with full ownership from day one.

There's no inherited team or roadmap. It's a clean slate with real budget, clear growth targets, executive support, and a leadership seat at the table. You will be supported by a Digital Marketing lead who will join around the same time.

The business is scaling fast and needs a commercially minded marketing leader who can translate business priorities into compelling messaging, brand presence, and revenue-generating activity. Someone who can architect the bigger picture, but who isn't afraid to lead by example and get involved in delivery when needed.

You'll be laying the foundation getting campaigns live, shaping brand and positioning, building assets that support sales while also defining the strategic direction and assembling a high-performing in-house team over time.

What you'll lead and deliver

• Define and implement a full-funnel B2B marketing strategy tied to revenue and brand growth
• Launch and run campaigns across content, digital, social, paid, email and events
• Develop messaging and positioning that resonate across key personas and decision-makers
• Own the company's digital presence and brand identity from website to voice to visual language
• Build the tools, collateral and content that support both sales conversion and customer success
• Hire and shape an in-house marketing team that scales with the business
• Track performance metrics, report on results, and iterate based on data
• Collaborate with senior leadership to align marketing with business priorities
• Operate as the functional lead at the executive level, driving marketing impact across the business

Who this is for

• Senior marketers with at least 7 years in B2B marketing, including some team leadership
• Experienced in SaaS or product-led businesses with high-growth ambition
• Confident in both strategic planning and hands-on execution and knowing when each is needed
• Strong communicator, brand thinker and campaign builder
• Comfortable shaping new functions from scratch, not just optimising what already exists
• Commercially aware, performance-driven, and collaborative across departments
• Ready to be the marketing voice at the table, not waiting for permission to lead
• Must have experience in a smaller, start up or scale up businesses

What's on offer

• ESOP eligibility post-probation participate in long-term business growth
• An executive role with genuine autonomy, scope, and impact

Work culture
This is an office-first team with one remote day per week. Collaboration, pace and accountability are key. You'll work closely with the leadership team and be part of shaping not just the brand but the business itself.