Head of Marketing- Hi

TFG (The Foschini Group); Wes-Kaap; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading retail company in South Africa is seeking a Marketing Manager to oversee the complete marketing strategy for its value-added services and tech brand. This role involves strategic partnerships, data-driven decision-making, and leading a diverse team within a dynamic environment. The ideal candidate will have over 8 years of management experience in marketing, with a strong focus on omni-channel customer experiences and digital transformation.

Qualifications

• Minimum 8 years of senior management experience, particularly in Marketing and Digital Strategy.
• Experience in Team Management and Store Operations.

Responsibilities

• Lead marketing strategies for TFG’s insurance and tech brand.
• Collaborate with management teams to execute business strategies.
• Manage all marketing content for in-store and online platforms.

Skills

Stakeholder management

Budget management

Data analysis

Change management

Strategic thinking

Job description

Key Responsibilities

• Full ownership and accountability for Value Added Services (TFG’s Insurance, Media, and MVNO businesses) and hi (TFG’s Mobile and tech brand) mobile’s Communication and Marketing Strategy.
• Develop and execute a marketing strategy aligned with the Business strategy and supported by data and analytics.
• Collaborate effectively with other members of the VAS and hi management team to support and execute the Business Strategy.
• Ensure successful execution of marketing strategies in-store (across 2,500 stores and multiple brands) and online, in collaboration with stakeholders.
• Drive the Omni-channel vision within VAS and hi to provide a consistent customer experience across all channels.
• Lead and manage all marketing content for in-store and online platforms to ensure excellence in customer experience.
• Explore opportunities to commercialize in-store marketing space to contribute to overall marketing costs.
• Develop strategic partnerships and collaborations aligned with the VAS and hi customer profiles.
• Provide market intelligence to inform strategy and decision-making.
• Develop and execute content across social and digital platforms, managing the creative studio for VAS & Mobile.
• Create and manage a comprehensive Product Communications strategy.
• Enhance internal communication, especially to stores.
• Manage campaigns and measurement, focusing on Customer Relationship Management.
• Oversee reputation management efforts.
• Build and maintain strong relationships with key stakeholders.
• Drive team performance to meet objectives and manage performance issues effectively.
• Contribute to developing strategic marketing capabilities within TFG.
• Lead digital transformation initiatives within marketing.
• Demonstrate the success of a diverse and inclusive team environment.

Qualifications And Experience

• Minimum 8 years of senior management experience, including in Marketing and Digital Strategy, Team Management, Stakeholder and Supplier Management, and Store Operations.

Skills

• Ability to drive change and influence stakeholders without direct authority.
• Experience managing budgets.
• High emotional intelligence and maturity, with insight into diverse teams.
• Comfortable working at both strategic and operational levels.
• Ability to work under pressure and meet deadlines, with strong problem-solving skills.
• High agility to adapt to changing business needs.
• Ability to analyze data, recognize trends, and interpret customer behavior.
• Effective knowledge sharing and learning orientation.

Behaviours

• Resilience in facing setbacks.
• Ability to build and nurture networks.
• Fostering a culture of innovation.
• Making timely, informed decisions.
• Accountability in performance.
• Simplifying complex information.
• Navigating organizational dynamics effectively.
• Adapting behavior to different situations.
• Thinking strategically with a long-term focus.

Note: Preference may be given to candidates from designated groups as per the Employment Equity Act.

About Us

TFG is a diversified retail portfolio of 34 brands committed to inspiring customers to live their best lives. We aim to create remarkable omnichannel experiences and are dedicated to employee growth and making a positive industry impact.

About The Team

hi is positioned within retail spaces to offer inspiration through tech, providing a range of connected lifestyle products and accessories, including smartphones, laptops, tablets, TVs, gaming, audio, fitness, and smart home devices, along with prepaid data and airtime.