Head of Marketing & Communications

We are recruiting for a creative, dynamic, and experienced Head of Marketing & Communications to lead a school’s marketing strategy and initiatives. (School is based in the Southern Suburbs - Cape Town)

This role requires an individual with strong skills in public relations, communications, and marketing. The successful candidate will play a key role in enhancing the school’s reputation by building positive relationships with key stakeholders and supporting the school’s marketing campaigns, events, and fundraising activities.

Key Responsibilities :

Strategy Formulation & Management

• Responsible for the conceptualization of the annual strategy, implementation plan, and the execution.

Public Relations & Communications

• Implement a comprehensive communications and marketing strategy that aligns with the school’s mission and values.
• Maintain positive media relationships to ensure consistent, high-quality coverage of school events, achievements, and initiatives.
• Create press releases to promote the school’s brand and key messages.
• Manage crisis communications.

Marketing & Branding

• Oversee the creation of all marketing materials, including websites, social media content, and print collateral.
• Collaborate with the school management team to manage key marketing campaigns.
• Ensure consistent brand messaging and visual identity across all platforms and materials.

Stakeholder Engagement

• Build strong relationships with key stakeholders, including prospective and current learners, families, alumni, donors, local businesses, and the community.
• Develop engagement strategies to foster loyalty and advocacy among current families and alumni.
• Collaborate with the admissions team to ensure marketing strategies and events align with learner recruitment goals.
• Conceptualize a Stakeholder Engagement Map and Strategy.

Fundraising

• Implement fundraising campaigns and initiatives that support the school’s financial goals.
• Create compelling communication materials for donors and potential supporters.
• Organise and manage fundraising events like galas, golf days, auctions, and other fundraising programmes.
• Build relationships with donors, foundations, and corporate sponsors to secure financial support for school programmes and projects.

Digital Media Strategy

a) Social Media Management

• Oversee the school’s social media presence across various platforms (Facebook, Instagram, TikTok, etc.), ensuring consistent content creation and engagement with followers.
• Track digital analytics to measure the success of online campaigns.
• Promote positive storytelling about the school’s culture, learner success stories, and alumni achievements.

b) Website Management

• Responsible for the content management of the website to ensure that the content is continuously updated.
• Oversee the website revamp project.
• Review website analytics to see how stakeholders are engaging with the content.

Event Management

• Plan, execute and support all key school events, including open days, alumni events, fundraisers, and recognition events and ad hoc events.
• Work closely with internal teams and external vendors to ensure successful event execution, managing logistics, budgets, and timelines.
• Promote events through various marketing channels to maximise participation and attendance.

Qualifications :

• Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent qualification.
• Minimum of 5 years of experience in marketing, communications, or public relations, with at least 2 years in a leadership role.
• Proven experience developing and executing successful marketing strategies that drive engagement and awareness.
• Strong understanding of social media platforms and content marketing.
• Exceptional written and verbal communication skills.
• Experience with fundraising and donor relations.
• Strong project management skills.
• Excellent interpersonal and relationship-building skills, with the ability to engage diverse stakeholders.
• Creative, resourceful, and adaptable, with a passion for education and community building.
• Proficient in Google Workspace, Word Press, CANVA, and social media management tools.

Desirable Qualities :

• A strategic thinker who can measure and analyse data to make informed decisions.
• A proactive, self-starter with a solutions-oriented mindset.
• Ability to work collaboratively across teams.
• A passion for storytelling and a deep appreciation for the values and mission of the School.

How to Apply :

Interested candidates should submit the following :

• A current resume
• A cover letter outlining relevant experience and why you are excited about the opportunity
• A portfolio of past work

Should you not hear from us within fourteen days please accept your application was unsuccessful.