Head of Marketing

Salt; Wes-Kaap; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Join a leading company as the Head of Acquisition where you'll spearhead growth strategies in the iGaming sector. This role offers an exciting opportunity to lead a team, optimize marketing performance, and drive significant customer acquisition initiatives. Your expertise in digital channels and passion for data will be critical in maintaining competitive advantage and enhancing customer engagement.

Qualifications

• 6 years' experience in acquisition marketing.
• Experience in sports betting and/or iGaming industries is significant.
• Proven track record in executing successful acquisition strategies.

Responsibilities

• Develop and implement comprehensive acquisition strategies.
• Lead and optimize acquisition performance across all channels.
• Manage acquisition budgets while ensuring maximum ROI.

Skills

Acquisition Marketing

SEO

SEM

PPC

Social Media Advertising

Email Marketing

Education

Bachelor's degree in Marketing or Business Administration

Job description

Salary is very competitive, reflecting our commitment to attracting an exceptional leader with deep expertise in digital acquisition and driving significant customer growth.

Location: Cape Town (in-office)

Overview:

Step into a pivotal leadership role as a Head of Acquisition, where you'll drive strategic growth in the dynamic world of iGaming. This position puts you at the helm of developing and executing comprehensive acquisition strategies across multiple channels to attract and convert high-value customers. You'll lead a dedicated team, optimize marketing performance, forge valuable partnerships, and continuously innovate to stay ahead in this competitive landscape. If you're a results-driven marketing leader with industry expertise and a passion for data-driven decision making, this opportunity offers the perfect platform to make a significant impact.

Duties and Responsibilities:

• Develop and implement comprehensive acquisition strategies aligned with business objectives and growth targets in the sports and iGaming markets.
• Lead and optimize performance across all acquisition channels, ensuring maximum ROI and sustainable growth.
• Identify and evaluate emerging trends and new acquisition opportunities within the industry landscape.
• Collaborate with the Affiliate Manager to build and nurture strong relationships with key partners and stakeholders.
• Work alongside the Campaign Manager to oversee targeted marketing campaigns that maintain brand consistency and effective messaging.
• Partner with retention, brand, product, and analytics teams to optimize the customer acquisition funnel and improve conversion rates.
• Establish KPIs, provide regular reporting and analysis to executive leadership on all acquisition activities.
• Manage acquisition budgets effectively, ensuring optimal resource allocation and maximizing ROI.
• Stay current with industry regulations and compliance requirements within the sports and iGaming sectors.
• Build, mentor, and develop a high-performing acquisition team focused on excellence.
• Conduct market research and competitive analysis to identify opportunities and maintain competitive advantage.
• Continuously test and refine acquisition strategies to drive performance improvements.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 6 years' experience in acquisition marketing, with significant experience in sports betting and/or iGaming industries.
• Proven track record of developing and executing successful acquisition strategies that have driven substantial growth.
• Deep understanding of the sports and iGaming landscape, including player behavior, regulations, and marketing channels.
• Extensive experience managing digital marketing channels (SEO, SEM, PPC, social media advertising, email marketing).

Please note: Due to the high volume of applications, we will only contact those selected for further consideration. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.