Head of Marketing

Snatch | Accounting & Finance Headhunters; Wes-Kaap; Hybrid; ZAR 840,000 - 1,020,000; Full time

Job summary

A rapidly growing African skincare brand is seeking a Head of Marketing in Cape Town. The successful candidate will lead all marketing strategies, foster team performance, and oversee brand growth both in retail and digital environments. This role provides an opportunity to drive significant impact in a creative space within a flexible working setup.

Benefits

Bonus opportunities for high performers

Clear pathways for career progression

Direct influence on brand strategy and growth

Work with ambitious, creative people

Qualifications

• 7+ years of marketing and brand experience in high-growth DTC, FMCG, or beauty/wellness sectors.
• Proven leadership in building and mentoring high-performing teams.

Responsibilities

• Define and implement the full marketing strategy for the brand.
• Lead and mentor a cross-functional marketing team.
• Own and optimise the e-commerce platform including promotions and retention strategies.

Skills

Strategic mindset

Budget management

Marketing performance analysis

Creative brand content

Leadership

Job description

A rapidly growing African skincare brand is looking for a creative and strategic Head of Marketing to join their team in Cape Town.

As the Head of Marketing, you will lead the brand's end-to-end marketing strategy - building brand equity, driving commercial performance across direct-to-consumer and retail channels, and supporting international expansion.

If you love skincare, know how to build hype, and thrive in fast-paced environments, this is for you.

Key Responsibilities:

• Define and implement the full marketing strategy, aligning internal teams and agency partners to deliver brand and growth objectives.
• Lead and mentor a cross-functional marketing team while managing campaign execution across digital, retail, and e-commerce channels.
• Oversee content creation and asset production for social media, CRM, retail POS, PR, and web, ensuring consistent brand expression.
• Build and manage influencer, community, and word-of-mouth marketing programs to drive organic growth and brand advocacy.
• Own and optimise the e-commerce platform (Shopify), including promotions, CRO, CRM, and retention strategies.
• Develop and manage marketing budgets, report on performance metrics, and optimise for ROI and long-term brand value.

Qualifications and Experience:

• 7+ years of marketing and brand experience, ideally in high-growth DTC, FMCG, or beauty/wellness sectors.
• Demonstrated success building and scaling consumer brands.
• Strong understanding of omnichannel growth and customer journeys across e-commerce and retail.
• Strategic mindset with proven leadership experience in building, mentoring, and motivating high-performing teams.
• Skilled in budget management, marketing performance analysis (including ROAS), and delivering compelling, creative brand content.

Salary and Benefits:

• R840 000 - 1 020 000 CTC per year, depending on the candidate
• Besides market-related compensation, there are bonus opportunities for high performers and clear pathways for career progression.
• Direct influence on brand strategy and growth.
• Work with ambitious, creative people in a flexible hybrid setup.