Head of Marketing

MVIA; South Africa; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A marketing company in South Africa is seeking a dynamic Head of Marketing to drive brand vision and strategy. The ideal candidate will lead comprehensive marketing strategies, manage a high-performing team, and oversee digital marketing initiatives to enhance brand visibility. Proven experience in digital transformation and analytics is essential. This role requires a strategic thinker who can align marketing efforts with business objectives.

Qualifications

• Proven experience in leading marketing strategies.
• Strong analytical skills for monitoring campaign performance.
• Excellent communication and team leadership capabilities.

Responsibilities

• Develop and implement a cohesive marketing strategy.
• Lead and mentor the marketing team.
• Oversee digital marketing initiatives and campaign performance.
• Manage the marketing budget and resources effectively.

Skills

Digital transformation

Cross-channel marketing

Data-driven decision-making

Team leadership

Market research

Budget management

Job description

Join an exciting marketing company working closely and intricately with one of South Africa's leading short-term insurers in the motor warranty and value-added product sector. We are committed to innovation, customer-centric solutions, and market leadership.

As we continue to grow, we seek a dynamic and experienced Head of Marketing to drive our brand's vision and strategy.

Role Overview :

As the Head of Marketing, you will lead the development and execution of comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and support business growth. Your expertise in digital transformation, cross-channel marketing, and data-driven decision-making will be pivotal in positioning our company at the forefront of the industry.

Key Responsibilities :

• Develop and implement a cohesive marketing strategy that aligns with the company's vision, focusing on both digital and traditional channels to maximise reach and impact.
• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Define and evolve brand positioning and value propositions, ensuring consistent and compelling messaging across all platforms.
• Oversee the creation and execution of digital marketing initiatives, including SEO, SEM, email campaigns, and social media strategies, to enhance online presence and customer engagement.
• Utilise analytics tools to monitor campaign performance, derive insights, and optimise strategies for customer acquisition, retention, and loyalty.
• Work closely with sales, product development, and customer service teams to ensure marketing efforts are aligned with business objectives and customer needs.
• Develop and manage the marketing budget, ensuring efficient allocation of resources and a strong return on investment.
• Conduct thorough market research to identify emerging trends, customer preferences, and competitive landscapes, informing strategic decisions.
• Build and maintain relationships with key external partners, agencies, and media outlets to enhance brand visibility and reputation.