Head of Marketing

Lyceum College; Randburg; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Lyceum College is seeking a dynamic Head of Marketing to lead their marketing efforts and drive student acquisition. The ideal candidate will have a strong background in digital marketing and sales alignment, with 5-7 years of experience in a senior role. This full-time position offers the opportunity to shape the college's brand and leverage innovative marketing strategies in a competitive education market.

Qualifications

• Minimum 5-7 years in a senior marketing leadership role.
• Experience in aligning marketing with sales functions.
• Strong command of digital marketing tools and data analytics.

Responsibilities

• Lead the marketing department and manage multichannel campaigns.
• Align marketing efforts with sales targets to drive conversions.
• Oversee digital strategy and traditional channels for growth.

Skills

Leadership

Digital Marketing

Data Analytics

Project Management

Communication

Education

5-7 years in senior marketing leadership

Tools

CRM systems

Marketing automation platforms

AI-enhanced marketing tools

Job description

At Lyceum College, we believe education changes lives, and we're looking for a dynamic Head of Marketing who shares that belief and knows how to translate strategy into real growth.

Are you a seasoned marketing leader with a deep understanding of sales processes, performance marketing, and brand building? Are you passionate about driving campaigns that not only look good but deliver measurable results?

If that sounds like you, we want to hear from you.

What You'll Do

• Lead the marketing department and manage the execution of multichannel campaigns that drive student acquisition and retention.
• Work closely with sales leadership to ensure marketing efforts are directly aligned with sales targets, lead generation, and conversion goals.
• Use insights and analytics to shape data-driven strategies and improve campaign effectiveness, leveraging AI tools and automation to enhance targeting, personalization, and performance tracking.
• Own and evolve the Lyceum College brand, ensuring relevance and resonance in a highly competitive market.
• Oversee digital strategy (SEO, SEM, social, email, content) and traditional channels to support aggressive growth objectives, incorporating emerging technologies where relevant.
• Manage and mentor a growing team of marketers, creatives, and agency partners, encouraging a culture of tech-enabled innovation and experimentation.

Requirements

• A minimum of 5-7 years in a senior marketing leadership role, preferably within the education, FMCG, or services industry.
• Proven experience in aligning marketing with sales functions to improve lead quality, sales conversion, and ROI.
• Strong command of digital marketing tools, CRM systems, and marketing automation platforms, with exposure to AI-enhanced marketing tools and data analytics platforms.
• Exceptional leadership, communication, and project management skills.
• A creative, data-savvy, and commercially focused mindset with a passion for technology-enabled growth.

Education & Skills

Same as requirements above, emphasizing digital marketing, performance marketing, B2B sales, SaaS, customer acquisition, multichannel marketing, affiliate marketing, team management, public speaking, and lead generation.

Employment Type : Full Time

Experience : 5-7 years

Vacancy : 1

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