Head of Marketing

Are you an accomplished marketing leader with a passion for the iGaming and Sports Betting industry? Do you thrive in a fast-paced, high-growth environment where innovation and data-driven strategies define success? We are seeking a Head of Marketing to take ownership of our marketing vision, spearhead strategic initiatives, and drive brand growth, customer acquisition, and retention in one of the most competitive digital industries.

As a key leadership figure, you will be responsible for shaping and executing high-impact marketing strategies, leveraging data insights, and leading a team of marketing professionals to establish a strong brand presence. Your expertise in digital marketing, performance-driven campaigns, and stakeholder management will be instrumental in scaling our business to new heights.

Your key job responsibilities as the Head of Marketing – iGaming & Sports Betting in Johannesburg, South Africa will include :

• Develop and implement a comprehensive marketing strategy across multiple channels, including digital, social media, SEO, PPC, affiliates, and influencer marketing.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
• Drive customer acquisition and retention through data-driven strategies, including CRM, loyalty programs, and targeted marketing campaigns.
• Optimize marketing budget allocation to maximize return on investment (ROI) and improve overall marketing efficiency.
• Oversee brand positioning, messaging, and creative execution to ensure a consistent and compelling brand presence across all customer touchpoints.
• Utilize analytics and performance data to measure marketing effectiveness, identifying areas for optimization and continuous improvement.
• Stay ahead of industry trends, regulatory changes, and competitor activity to ensure the brand remains competitive and compliant.
• Collaborate cross-functionally with product, compliance, commercial, and technology teams to align marketing efforts with business objectives.
• Manage relationships with external agencies, media partners, affiliates, and vendors, ensuring alignment with business goals.

Requirements

Requirements for this Head of Marketing – iGaming & Sports Betting job in Johannesburg, South Africa :

• 7+ years of experience in a senior marketing leadership role within the iGaming or Sports Betting industry.
• Proven expertise in digital marketing, growth strategies, CRM, performance marketing, and brand development.
• Strong knowledge of SEO, PPC, social media advertising, affiliate marketing, and influencer partnerships.
• Experience managing multi-million-dollar marketing budgets and achieving measurable ROI.
• Proficiency in Google Analytics, Meta Business Suite, CRM platforms, and marketing automation tools.
• A strategic mindset with a strong analytical approach to performance measurement and optimization.
• Exceptional leadership, team management, and stakeholder communication skills.
• Familiarity with iGaming industry regulations and compliance frameworks.

Preferred Qualifications

• A degree in Marketing, Business, or a related field.
• Experience executing international marketing campaigns and multi-territory strategies.
• A strong industry network, particularly within affiliates, media partners, and regulatory bodies.

Why Join

• Join a forward-thinking, innovative company at the forefront of the iGaming sector.
• Lead and execute high-impact marketing strategies in a dynamic, high-growth industry.
• Competitive salary, performance-based incentives, and a comprehensive benefits package.
• Career progression opportunities within a company that values leadership, innovation, and data-driven decision-making.

If you are a visionary marketing leader eager to drive impactful strategies and contribute to a growing business, we invite you to apply today!