Head of Marketing

The Global Talent Co.; Johannesburg; Remote; ZAR 1,200,000 - 2,000,000; Full time

Job summary

A global talent company is seeking a Global Head of Marketing with a strong focus on growth to lead marketing strategies for an innovative HealthTech startup. This role will drive customer acquisition and brand positioning while overseeing a diverse marketing team. Join a fast-paced environment that values creativity and data-driven results.

Qualifications

• 6+ years in growth marketing for DTC health, wellness, or beauty brands.
• Strong mastery of performance channels and funnel optimization.
• Proven track record in leading cross-functional teams.

Responsibilities

• Set and execute growth roadmap across various marketing channels.
• Hire, mentor, and lead a high-performing marketing team.
• Build a robust analytics framework and present insights to leadership.

Skills

Performance Marketing

Growth Strategy

Data Analysis

Community Engagement

Leadership

Content Strategy

Tools

Google Ads

Meta Ads

GA4

Klaviyo

Shopify

Job description

Head of Marketing - Growth focus

Full-time | Remote | CET time zone

About Us:

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

Our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

About the Company You'll Be Working With:

You'll be joining a fast-growing European HealthTech startup that's revolutionizing hair restoration through cutting-edge, drug-free technology.

With strong early traction, proven clinical results, and an ambitious roadmap ahead, this is an exciting time to join a mission-driven team pushing the boundaries of science and innovation to help millions regain their confidence.

The Role:

As our Global Head of Marketing (with a strong Growth Focus), you will be the strategic and operational leader driving all aspects of marketing. You will oversee customer acquisition, lifecycle management, content strategy, community engagement, and brand positioning. Reporting directly to the CEO, this role offers high visibility and significant impact on revenue growth and company direction.

You will initially work closely with a lean team and will be responsible for building and scaling the marketing organization as we grow.

Responsibilities:

• Growth Strategy & KPIs – Set and execute the end‑to‑end growth roadmap across paid, owned, earned, and partnership channels; define and track CAC, ROAS, LTV, and retention targets.
  

• Performance Marketing – Own multi‑channel budgets (Google, Meta, TikTok, influencer/affiliate) and optimize campaigns through rigorous testing.
  

• Lifecycle & CRM – Design segmentation, personalization, and automation journeys that maximize conversion, engagement, and loyalty.
  

• Brand & Storytelling – Position the company as the category‑defining leader in hair‑regrowth technology through compelling, customer‑centric narratives.
  

• Content & Community – Oversee content strategy, UGC, creator collaborations, and community programs to drive advocacy and organic growth.
  

• Data & Insights – Build a robust analytics framework, translate insights into action, and present results to leadership and the board.
  

• Team Leadership – Hire, mentor, and inspire a diverse, high‑performing marketing team; foster a culture of experimentation and continuous learning.
  

• Budget Ownership – Allocate resources for maximum ROI while maintaining agility to seize new opportunities.
  

Requirements:

• 6 + years scaling growth marketing for DTC health, wellness, or beauty brands—ideally physical products.
  

• Proven mastery of performance channels and funnel optimization; hands‑on with Meta Ads, Google Ads, GA4, Klaviyo (or similar), and major e‑commerce platforms (Shopify/WooCommerce).
  

• Strong command of CRO, A/B testing, subscription, and retention mechanics.
  

• Data‑driven yet customer‑obsessed; comfortable turning insights into bold creative bets.
  

• Leadership track record: recruiting, coaching, and scaling cross‑functional teams in fast‑paced environments.
  

• Excellent communication skills with experience presenting to senior leadership and investors.
  

• Entrepreneurial mindset, bias for action, and passion for science‑backed wellness innovation.

At The Global Talent Co., we are committed to creating an environment that celebrates diversity and fosters inclusivity.