Head of Marketing

KEY RESPONSIBILITIES:

1. Strategic Planning:
   • Develop and implement comprehensive marketing strategies, plans and campaigns to achieve business goals and drive aggressive business growth and scale.
   • Stay abreast of current market conditions, competitors, and segments to identify opportunities and understand customer needs and preferences.
   • Attend weekly Management Meetings to drive the marketing strategy across the business.
   • Collaborate across the business division to identify new opportunities that align marketing strategies with business objectives.
2. Service Provider Management:
   • Manage and monitor Weelee’s service providers to ensure they are delivering the agreed outputs and continuously drive improvement.
   • Manage the budget, scope of work, and delivery of key service providers.
3. Campaign Management:
   • Identify and allocate key service providers to deliver against campaign objectives.
   • Oversee the creation and execution of innovative marketing campaigns across multiple channels, including digital, social media, print, and events.
   • Analyze and measure the effectiveness of marketing campaigns, making data-driven decisions to optimize performance.
4. Brand Management:
   • Lead brand positioning and messaging to ensure consistency and strengthen brand identity.
   • Create and manage the brand messaging matrix and drive this across the business and with service providers.
   • Manage Weelee’s positive public standing through PR efforts and maintain favorable media relations.
   • Ensure the Weelee brand is represented accurately and consistently across all external and internal communication channels.
5. Team Leadership:
   • Build, mentor, and lead a high-performing marketing team.
   • Drive ideation and collaboration across the business departments.
   • Foster a collaborative and creative work environment, encouraging team members to contribute ideas and take ownership of projects.
6. Budget Management:
   • Prepare and manage the marketing budget, ensuring efficient allocation of resources and funds.
   • Track and report on marketing expenditures and ROI.
7. Partnerships and Collaboration:
   • Establish and maintain strategic partnerships with agencies, vendors, and other third-party organizations.
   • Align with sales, product development, and customer service teams to ensure cohesive and customer-centric marketing efforts.
   • Ensure partners collaborate and report on the brand with a united perspective of the brand's performance.
8. Digital Marketing:
   • Lead digital marketing initiatives, including SEO, SEM, email marketing, and content marketing.
   • Stay abreast of digital marketing trends and technologies to keep the company at the forefront of the industry.

EDUCATION AND SKILLSET REQUIRED:
• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven experience (10+ years) in a senior marketing role, with a track record of successful marketing campaigns and team leadership.
• Strong understanding of current digital marketing techniques and best practices.
• Excellent analytical, communication, and project management skills.
• Ability to think creatively and innovatively.
• Strong leadership and team management skills.
• Strong presentation skills and ability to create Shareholder Presentations.
• Strong reporting skills.
• Proficient in marketing software and tools (e.g., CRM systems, Google Analytics, social media platforms).

ADVANTAGEOUS PERSONAL ATTRIBUTES:
• Go-getter attitude with high energy that thrives in a fast-paced environment.
• Strategic thinker with the ability to execute plans effectively.
• Results-oriented and data-driven approach to decision making.
• Strong interpersonal skills with the ability to inspire and motivate a team.
• Adaptable to change and direction at short notice while retaining focus on a successful outcome.