Head Of Marketing

Lyceum College; Gauteng; On-site; ZAR 600,000 - 1,200,000; Full time

Job summary

Lyceum College is seeking a dynamic Head of Marketing to lead their marketing efforts. The ideal candidate will have extensive experience in driving campaigns that deliver measurable results, aligning marketing with sales, and managing a talented team. This role offers the opportunity to shape the college's brand and drive student acquisition in a competitive market.

Qualifications

• 5-7 years in senior marketing leadership role, preferably in education or FMCG.
• Experience aligning marketing with sales for improved ROI.
• Strong command of digital marketing tools and AI-enhanced platforms.

Responsibilities

• Lead marketing department and execute multi-channel campaigns.
• Align marketing efforts with sales targets for lead generation.
• Oversee digital strategy and manage a growing marketing team.

Skills

Leadership

Communication

Project Management

Data Analytics

Digital Marketing

Tools

CRM Systems

Marketing Automation Platforms

Job description

At Lyceum College, we believe education changes lives—and we're looking for a dynamic Head of Marketing who shares that belief and knows how to translate strategy into real growth.

Are you a seasoned marketing leader with a deep understanding of sales processes, performance marketing, and brand building?

Are you passionate about driving campaigns that don't just look good, but deliver measurable results? If that sounds like you, we want to hear from you.

What You'll Do

1. Lead the marketing department and manage the execution of multi-channel campaigns that drive student acquisition and retention.
2. Work closely with sales leadership to ensure marketing efforts are directly aligned with sales targets, lead generation, and conversion goals.
3. Use insights and analytics to shape data-driven strategies and improve campaign effectiveness, leveraging AI tools and automation to enhance targeting, personalization, and performance tracking.
4. Own and evolve the Lyceum College brand, ensuring relevance and resonance in a highly competitive market.
5. Oversee digital strategy (SEO, SEM, social, email, content) and traditional channels to support aggressive growth objectives, incorporating emerging technologies where relevant.
6. Manage and mentor a growing team of marketers, creatives, and agency partners, encouraging a culture of tech-enabled innovation and experimentation.

Requirements

1. A minimum of 5–7 years in a senior marketing leadership role, preferably within the education, FMCG, or services industry.
2. Proven experience in aligning marketing with sales functions to improve lead quality, sales conversion, and ROI.
3. Strong command of digital marketing tools, CRM systems, and marketing automation platforms, with exposure to AI-enhanced marketing tools and data analytics platforms.
4. Exceptional leadership, communication, and project management skills.
5. A creative, data-savvy, and commercially focused mindset, with a passion for technology-enabled growth.