Head Of Marketing

Are you an accomplished marketing leader with a passion for the iGaming and Sports Betting industry?

Do you thrive in a fast-paced, high-growth environment where innovation and data-driven strategies define success?

We are seeking a Head of Marketing to take ownership of our marketing vision, spearhead strategic initiatives, and drive brand growth, customer acquisition, and retention in one of the most competitive digital industries. As a key leadership figure, you will be responsible for shaping and executing high-impact marketing strategies, leveraging data insights, and leading a team of marketing professionals to establish a strong brand presence.

Your expertise in digital marketing, performance-driven campaigns, and stakeholder management will be instrumental in scaling our business to new heights. Your key job responsibilities as the Head of Marketing – iGaming & Sports Betting in Johannesburg, South Africa will include:

1. Develop and implement a comprehensive marketing strategy across multiple channels, including digital, social media, SEO, PPC, affiliates, and influencer marketing.
2. Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
3. Drive customer acquisition and retention through data-driven strategies, including CRM, loyalty programs, and targeted marketing campaigns.
4. Optimize marketing budget allocation to maximize return on investment (ROI) and improve overall marketing efficiency.
5. Oversee brand positioning, messaging, and creative execution to ensure a consistent and compelling brand presence across all customer touchpoints.
6. Utilize analytics and performance data to measure marketing effectiveness, identifying areas for optimization and continuous improvement.
7. Stay ahead of industry trends, regulatory changes, and competitor activity to ensure the brand remains competitive and compliant.
8. Collaborate cross-functionally with product, compliance, commercial, and technology teams to align marketing efforts with business objectives.
9. Manage relationships with external agencies, media partners, affiliates, and vendors, ensuring alignment with business goals.

Requirements for this Head of Marketing – iGaming & Sports Betting job in Johannesburg, South Africa:

1. 7+ years of experience in a senior marketing leadership role within the iGaming or Sports Betting industry.
2. Proven expertise in digital marketing, growth strategies, CRM, performance marketing, and brand development.
3. Strong knowledge of SEO, PPC, social media advertising, affiliate marketing, and influencer partnerships.
4. Experience managing multi-million-dollar marketing budgets and achieving measurable ROI.
5. Proficiency in Google Analytics, Meta Business Suite, CRM platforms, and marketing automation tools.
6. A strategic mindset with a strong analytical approach to performance measurement and optimization.
7. Exceptional leadership, team management, and stakeholder communication skills.
8. Familiarity with iGaming industry regulations and compliance frameworks.

Preferred Qualifications:

1. A degree in Marketing, Business, or a related field.
2. Experience executing international marketing campaigns and multi-territory strategies.
3. A strong industry network, particularly within affiliates, media partners, and regulatory bodies.

Why Join:

Join a forward-thinking, innovative company at the forefront of the iGaming sector. Lead and execute high-impact marketing strategies in a dynamic, high-growth industry with a competitive salary, performance-based incentives, and a comprehensive benefits package. Career progression opportunities within a company that values leadership, innovation, and data-driven decision-making.

If you are a visionary marketing leader eager to drive impactful strategies and contribute to a growing business, we invite you to apply today!